SANTA MONICA, Calif., June 27, 2016 /PRNewswire/ --180LA earned a Grand Prix Lion in the Good category for UNICEF's "Unfairy Tales" campaign at the Cannes Lions Festival on Saturday. The acknowledgement was one of five Lions for "Unfairy Tales," capping a week that saw the agency win 10 Lions overall and make 30 shortlists for work across several clients.
"There are so many worthy causes that it's hard to single out any one campaign, especially within the Good category where the work created by other agencies is world-class," said Michael Allen, CEO for 180. "We are humbled to win and thank our partner UNICEF for allowing us to tell the stories of refugee children and the unacceptable horrors they endure."
The global campaign was translated into 14 languages, includes three animations and an e-book, and features imaginative places with fantastical characters, showing the true stories of Syrian child refugees and the horrors behind why they fled. Link to "Unfairy Tales" films http://bit.ly/28V68Sx, interactive storybook http://www.unicef.org/emergencies/childrenonthemove/unfairytales/ and case study http://oneeighty.la/post/143138513543/unicef-unfairy-tales .
180LA Executive Creative Directors Rafael Rizuto and Eduardo Marques, who oversaw the creation of the campaign, said: "We ask people to welcome refugees and follow the wise words of 13-year old Syrian refugee Mustafa, 'I like it when people are good to me…..I will be good to them'."
"UNICEF is proud to have joined forces with 180LA to bring Unfairy Tales to life," said Paloma Escudero, Director of Communication for UNICEF. "This campaign was created to counter the stigma and indifference that sadly, so often affects child refugees and migrants."
William Gelner, Chief Creative Officer of 180LA added, "This isn't an award that we won. This is an award that everyone won. It's good for the client, the agency and the world. As an agency, this is the type of work we strive to make for all of our clients because we truly believe that doing good is good business."
Other partners for the campaign include animation houses Consulado, House of Colors, Bubba's Chop Shop and Gilles & Cecilie Studio, along with MediaMonks who produced the interactive storybook, and Circle of Sound, Therapy Studios and Hefty Audio on sound/music.
Creating cause-related campaigns has been a key initiative for the agency which also won four Bronze Lions for Expedia Dream Adventures, a campaign that brought the power of travel to sick kids at St. Jude Children's Research Hospital using 360° cameras and live-streaming technology. Link to Expedia Dream Adventures http://bit.ly/28WwFB2.
Cannes Lions Awards
180LA earned 10 Lions in total, including 1 Grand Prix, 1 Gold, 1 Silver, and 7 Bronzes. The agency was named to 30 shortlists for work across four clients.
The awarded Lions include:
- UNICEF Unfairy Tales – 1 Grand Prix (Grand Prize for Good); 1 Gold (Cyber); 1 Silver (Film Craft); 2 Bronze (Film, Entertainment)
- Expedia Dream Adventures – 4 Bronze (2 Health, 1 Outdoor, 1 Entertainment)
- HP Jane – 1 Bronze (film craft – music)
- 30 Shortlists – UNICEF, Expedia, HP, University of Phoenix
180 is an award-winning international creative agency with a client roster that includes UNICEF, Expedia, University of Phoenix, HP, Mitsubishi Motors, Benetton, ASICS, Boost Mobile, DHL, Miller Lite, and Sony PlayStation among others. With over 215 professionals between its Amsterdam and Los Angeles offices, 180 employees are driven by one mission – to get the world talking about its clients and taking action. 180 specializes in consumer, brand and product strategy, and offers a spectrum of expertise, including content creation, digital, design, social media and advertising. Follow us on Twitter, Instagram and Facebook.
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