200,000 Real Estate Agents Solidify Facebook as Social Media's Leading Marketing Tool
Agents are Migrating to People-Centric Platforms using N-Play's Services to Virally Grow their Real Estate Business
JACKSONVILLE, Fla., July 24, 2013 /PRNewswire/ -- N-Play, the leading provider of agent-centric real estate applications and services on social media, reported that 200,000 real estate agents have now joined the Real Estate Agent Directory on Facebook since its launch in October 2011. Directory members utilize N-Play's apps to promote their services, feature their listings, and grow their client connections on Facebook.
Starting as a simple idea to connect consumers on Facebook with real estate agents, the Directory has grown to be a multi-faceted solution for agents and is now the most used real estate application on Facebook.
"There's been a lot of hype in the marketplace about national real estate portals like Zillow and Trulia," said Mark Bloomfield, CEO of N-Play. "Our Directory members tell us the national real estate portals suck the business away from the local agent on the street who has worked hard to gain listings and cultivate buyers. Our company's vision is to change the game for agents and swing the value pendulum back to them. Using social media returns the unfair advantage to the agent, as it's an area that is more difficult for portals to leverage and compete in. We are humbled and proud to have reached 200,000 agents who also share our vision," he said.
Marketing tools available to Real Estate Agent Directory members include READ ADvantage™, an agent-specific advertising and lead generation service integrated into Facebook, and READ Page Engage™, a content management service which posts real estate related content to agents' Facebook business pages. Agents are also adding powerful tools such as N-Play's IDX Home Search which allows visitors to conduct market-wide searches for homes directly from agents' Facebook pages. All of these services drive more traffic to agents' pages, generate more page likes, and provide agents with lead opportunities in their markets.
Traditional web marketing such as agent websites, blogs, SEO and banner ads are becoming more expensive and less effective in today's market. These methods are being replaced with lower cost, community-driven marketing tools. With over 50 percent of agents' business already coming from referrals, social networking is a natural extension for agents to connect with buyers and sellers.
"Building relationships and generating referrals are crucial to agents' success. They understand the need to have a strong social media presence," said Raina Van Cleave, Director of Marketing for N-Play. "We're providing the social media marketing tools to help them virally build their business and form new relationships on Facebook. Directory members praise our services for increasing their page likes, expanding their business, and connecting them with new clients in their market area. Without the power of social media, these connections wouldn't be possible," she said.
The Real Estate Agent Directory, N-Play's core service, supports agents and brokers in over 14,000 cities throughout the United States. The Directory is hosted on thousands of pages on Facebook including over 1,300 broker pages and 375 REALTOR® association pages representing more than 800,000 REALTORS®.
Agents who have an interest in learning more or joining the Directory can visit the Real Estate Agent Directory on Facebook.
Raina Van Cleave
Director of Marketing
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