2012 Marketing Technology Summit to be Hosted By Business Marketing Association and Arizona Technology Council

PHOENIX, July 30, 2012 /PRNewswire/ -- Join the Business Marketing Association (BMA) Phoenix and the Arizona Technology Council on August 30, 2012, at the Hilton Scottsdale Resort & Villas for the 2012 Marketing Technology Summit. Part of BMA's first-ever international "Go and Grow" roadshow series, the 2012 Marketing Technology Summit is dedicated to mobile marketing and will feature a keynote presentation by Pedro Moya, head of industry, manufacturing and distribution at Google, entitled "Mobile's Role In Your Digital Mix – Now and In The Future." In addition, marketing and technology leaders from Avnet, Inc., IBM, InfusionSoft, Growl Mobile, KEO Marketing, UBM and United Rentals will participate on panels to share their perspective on opportunities for marketing professionals to use mobile to drive business success.

(Logo: http://photos.prnewswire.com/prnh/20120730/NY48498LOGO )

To Register and learn more please visit Aztechcouncil.org

"As the premier trade association for science and technology companies, the Arizona Technology Council is excited to support the fourth annual Marketing Technology Summit. This one of a kind educational forum has drawn approximately 300 attendees in prior years and helps our members better leverage technology and marketing to reach and exceed their growth plans," said Steven G. Zylstra, president and CEO, Arizona Technology Council.

"Our focus on mobility at this year's Marketing Technology Summit allows us to carry out our goal for this event ‑ to educate marketers how to successfully implement the latest technologies into their marketing programs. Our event experts will share their perspective on the rapid evolution of mobility and the exciting ways to leverage mobile marketing across the corporate enterprise," said Charlie Babb , president of the BMA's Phoenix chapter, and vice president of business development for IDS Technology Marketing.

The 2012 Marketing Technology Summit will also feature a networking and marketing exposition. Cost to attend is $40 for Arizona Technology Council and BMA Members, and $60 for general admission. Avnet OnDemand, PR Newswire and UBM are the sponsors for this year's event.

Event Overview:

• Date: Thursday, August 30, 2012
• Time: 12:30 p.m. – 6:30 p.m.
• Location:
  Hilton Scottsdale Resort & Villas
  Grand Ballroom
  6333 N. Scottsdale Rd.
  Scottsdale, AZ 85250

Agenda:

• 12:30pm ‑ Registration/Sponsor Expo
• 1:00pm ‑ Presentation/Panel - "Mobile's Impact Across the Business Enterprise"
• 2:30pm ‑ Presentation/Panel - "Mobilize All Your Marketing: What you should be doing NOW"
• 4:00pm | Keynote Speaker - Pedro Moya, Head of Industry, Manufacturing & Distribution at Google
• 5:00pm ‑ Cocktail Reception/Sponsor Expo

To learn more about the Arizona Technology Council, please visit http://www.aztechcouncil.org.

To learn more about BMA Phoenix, please visit http://www.bmaphoenix.org.

SOURCE Business Marketing Association; Arizona Technology Council

RELATED LINKS
http://www.aztechcouncil.org
http://www.bmaphoenix.org