2012 Mitsubishi Lancer: Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK for Fifth Consecutive Year
CYPRESS, Calif., Dec. 15, 2011 /PRNewswire/ -- For the fifth year in a row, a vehicle in Mitsubishi Motors North America, Inc.'s, (MMNA) model lineup is one of the select vehicles to be named by the Insurance Institute for Highway Safety (IIHS) as a "Top Safety Pick."
The stylish and versatile Mitsubishi Lancer compact sport sedan (except Ralliart and Evolution) joins an elite group of 2012 model vehicles that meet the Insurance Institute's stringent criteria for vehicle crash testing.
"When we launched 'Top Safety Pick' in 2005, consumers had 11 models to pick from," says IIHS president Adrian Lund. "It's tough to win, and we commend auto manufacturers for making safety a top priority."
In order for a vehicle to be named a "Top Safety Pick" by the Insurance Institute, a car must earn a "good" rating in the organization's three critical areas of crash test analysis (the Institute's scoring system consists of ratings of "good," "acceptable," "marginal" or "poor"):
- High-speed front impact crash testing
- High-speed side impact crash testing
- Evaluation of seat/head restraints for protection against net injuries in rear impact crash testing
Building upon this impressive vehicle's sales success and safety award recognition, Mitsubishi Motors has expanded the Lancer lineup by introducing a new 2012 Lancer SE AWC model that includes the company's proven and capable All Wheel Control (AWC) all-wheel drive system - along with an impressive array of standard features and amenities - at a starting MSRP of only $20,195.
For more on the 2012 Mitsubishi Lancer model lineup, please visit media.mitsubishicars.com and for more information on the Lancer's "Top Safety Pick" award by the Insurance Institute of Highway Safety (IIHS), please visit iihs.org.
About Mitsubishi Motors Corporation
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing, research and development operations for Mitsubishi Motors in the United States. MMNA sells coupes, convertibles, sedans and sport utility vehicles through a network of approximately 400 dealers. In November of 2011, MMNA launched the battery-powered electric vehicle Mitsubishi i as part of a corporate mission to offer consumers more environmentally responsible modes of transportation. This battery-powered electric vehicle technology addresses the need for vehicles that produce zero tailpipe emissions and support a growing agenda for sustainability. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.
SOURCE Mitsubishi Motors North America, Inc.