2014

2012 Retailer Data Reveals New Mobile Commerce Leader

PITTSBURGH, May 10, 2012 /PRNewswire/ -- More Internet Retailer Top 500 clients are powered by Branding Brand than any other mobile commerce vendor, according to new data available online at top500guide.com.

"We always said we're the fastest-growing mobile commerce platform; now, we're also the largest," said Chris Mason, Branding Brand's co-founder and CEO. "We are proud to have twice as many Top 500 clients as other vendors in the space."

Last year, Branding Brand experienced a 140 percent increase in live-site growth, as well as a 55 percent increase in client count. Year-over-year mobile pageviews increased by over 360 percent, and mobile visits increased by over 385 percent.

In addition to being the largest mobile commerce vendor to the Internet Retailer Top 500, Branding Brand also has the most retailers in the Top 100. Rankings are based on annual web sales of North America's largest e-retailers.

RETAILERS ARE SWITCHING

Although Branding Brand has never lost a client, 20 percent of its Internet Retailer Top 500 customers have previously worked with another mobile commerce vendor. "An increasing number of retailers are coming to us with preexisting sites, looking for better conversion and more touchpoints," said Mason.

Within three months of switching to Branding Brand, these clients saw average revenue increases of 125 percent. Within six months, 60 percent signed up for additional services, such as smartphone or tablet commerce apps. The company is also behind many recent retailer efforts to digitize the in-store experience, including Sephora's highly-publicized iPads.

"We've been lucky to receive great recognition from independent research firms, and this new data further reinforces our position as a leader," said Mason. "At the end of the day, retailers vote with their business."

ABOUT BRANDING BRAND

Branding Brand powers mobile commerce sites and apps for the world's leading brands, including American Eagle Outfitters, Anthropologie, Carnival Cruise Lines, The Children's Place, Costco, Crate & Barrel, Dick's Sporting Goods, Drugstore.com, Eastern Mountain Sports, GNC, Ralph Lauren, Sephora, Steve Madden, Timberland, Tumi, and West Marine. Based in Pittsburgh, PA, it is the largest and fastest-growing mobile commerce platform provider in the industry. It is also a Google Commerce Search Partner and PayPal Channel Partner. For more information, visit www.brandingbrand.com.

SOURCE Branding Brand



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