2014

2012: Year of the Vampire

LONDON, October 30, 2012 /PRNewswire/ --

- Final instalment of Twilight sees Brits flocking to emulate the style for their Halloween nights out -

  • 2012 is the year of the Vampire as over one quarter of Brits choose the Twilight look this Halloween
  • Brits spend more time looking good over Halloween than they do over Christmas or on New Year's Eve
  • One in ten Brits met their partner whilst on a Halloween night out

There was a time when Halloween was just for kids, but this traditionally pagan festival has now beaten New Years Eve and Christmas Day to become the most stylish calendar event of the year for British party-goers.

New research conducted by the UK's leading online department store, Very.co.uk, has also revealed that 2012 is the year of the Vampire, with over a quarter of Brits (28%) opting for the blood-thirsty look, followed by witches, pumpkins, skeletons and bats to make up the top five Halloween looks.

For one in ten Brits, Halloween is the most important night of the year for dressing up, with nearly two thirds (65%) claiming that their Halloween outfit is crucial to making a night out fun.  

The poll of 1,005 UK adults also reveals how this year's popular cinema releases are the top inspiration for Halloween style.   A third of Brits nationally (32%) admit to attempting to emulate the looks of heartthrob's Robert Pattinson and Kristen Stewart by opting for a Twilight-inspired Halloween outfit ahead of the movie's final instalment next month.   Maintaining an 'on-trend' Halloween look chimes with approximately one in five (18%) Brits who will try and incorporate current fashion looks  into their costume, with most using this season's striped tights to complete their outfit..  

When it comes to spending habits, Halloween costumes and accessories come in at number three on the list of clothing spending occasions, following hot on the heels of a best friend's wedding and an individual's birthday who occupy the first and second spots respectively.  This said, Halloween tops the list when it comes to the amount of time Brits spend deciding what to wear, with thoughts of spooky yet stylish outfits taking longer to dream up than outfits for Christmas parties and New Year's Eve.

"Dressing for a Halloween night out used to mean looking scary, but with 90% of Brits dressing up every year the event has given people licence to push the boundaries on their regular look.  And with one in ten of us meeting our partner whilst dressed up for Halloween, looking scarily good has never been more important," says Julie Donnelly, head of womenswear buying at Very.co.uk.  "Gothic glamour is winter's most dramatic trend - it's black, black and more black, and the trick (or treat) is to mix fabrics to keep it looking romantic" she adds.  

NOTES TO EDITORS

  • 1,005 British adults aged 18 to 40 were surveyed in October 2012 by OnePoll for Very.co.uk.
  • Click here to take a look at Very.co.uk's Dark Romance Halloween collection

About Very.co.uk:

Very.co.uk is part of Shop Direct Group - the UK's leading online and home shopping retailer - which operates across 49 countries, including the US and Canada.

Very.co.uk boasts celebrity collections from Fearne Cotton, Holly Willoughby, Jameela Jamil and many more.  Very.co.uk sells more than 800 brands - including leading fashion labels and our own brands.


SDG brands include:

Very.co.uk
Littlewoods.com
Isme.com
Woolworths.co.uk
Brandquarter.co.uk
Very.com

For further information or additional statistics, please contact the Very.co.uk press office at Cow PR., E: very@cowpr.com, T: +44(0)20-7234-9150

SOURCE Very.co.uk




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