SAN FRANCISCO and FRAMINGHAM, Mass., Nov. 20, 2013 /PRNewswire/ -- The Game Marketing Summit® (GMS), the leading conference for interactive game marketers, announced today that its keynote speakers for the ninth annual conference will be Jonah Berger, marketing professor at the Wharton School at the University of Pennsylvania and author of Contagious: Why Things Catch On, along with Tom Fishburne of Marketoonist. GMS, owned by IDG World Expo, will take place Wednesday, April 23, 2014, in San Francisco, California at the Yerba Buena Center for the Arts in San Francisco. To register, visit www.gamemarketingsummit.com.
Berger will open the conference, delivering his keynote address entitled "Crafting Contagious Content" which will explore the secret science behind word-of-mouth and social transmission. Fishburne will provide the afternoon keynote, offering insight on the evolution of marketing in the digital age as well as concrete, actionable steps that businesses can take to amplify their marketing success and connect with their consumers.
"Jonah and Tom are at the forefront of the evolution of marketing, and each has a unique and actionable take on this dynamic industry," said Marci Yamaguchi Hughes, General Manager, GMS. "We're looking forward to hearing their perspectives on how social influence and visual content drive product development and marketing success."
Jonah Berger is the author of the recent New York Times and Wall Street Journal bestseller Contagious: Why Things Catch On and marketing professor at the Wharton School at the University of Pennsylvania. Dr. Berger has spent the last decade studying how social influence works and how it drives products and ideas to catch on.
Tom Fishburne draws from 16 years in the marketing and innovation trenches in the US and Europe, most recently as a VP at Method Products, named "The 16th Most Innovative Company in the World" by Fast Company. He has led brands at Nestle and General Mills, developed web sites and interactive campaigns. Fishburne is the founder and CEO of Marketoon Studios, a cartoon studio that develops visual content marketing for businesses such as General Electrics, Intuit, Unilever, Electronic Arts, O2, and Kronos.
Check out all the up-to-date information on GMS 2014 at: www.gamemarketingsummit.com. Information is also available on Facebook https://www.facebook.com/GameMarketingSummit and Twitter at https://twitter.com/GameMarketers or use #GMS14.
About Game Marketing Summit
As the world's largest interactive game marketing gathering, the Game Marketing Summit celebrates marketing excellence overall, while providing an all-inclusive forum for common thought, bond and community. Owned by IDG World Expo, GMS is a one-day event that brings together leading industry marketing and brand executives to discuss, deliberate, debate and celebrate the issues, opportunities and successes driving the interactive entertainment industry culminating with the Game Marketing Awards Show where top creative work produced by and for the video game marketing community is showcased and honored.
For additional speaker information and details about the event, please visit www.gamemarketingsummit.com.
About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is an award-winning producer of tradeshows and events for professionals and consumers seeking world-class education, strategic business relationships, and access to industry-leading products and services. IDG World Expo's portfolio of conferences and events includes Macworld®/iWorld®, the MacIT® Conference, Electronic Entertainment Expo® (E3®), Digital Entertainment World (DEW), The Game Marketing Summit® (GMS), Anime Expo®, FutureM, BlogHer, BET Experience at L.A. Live, and Macworld Mobile. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.
SOURCE Game Marketing Summit