CHARLOTTE, N.C., Jan. 18, 2016 /PRNewswire/ -- Interluxe was the go-to online luxury marketplace resource for agents, buyers and sellers in 2016, setting company records for sales, properties sold, bidders per property and property sale prices.
"The concept of transparent online real estate transactions has clearly come of age, especially for luxury homes," says Scott Kirk, president of Interluxe. By conducting an online auction through the Interluxe marketplace, real estate agents can reach a qualified pool of high net-worth buyers, beyond the reach of local or regional listings."
Derek Rowley, with Premier Sotheby's International Realty, sold two properties in 2016 through the Interluxe marketplace. "I believe in the benefits the Interluxe platform offers buyers and sellers, through increased awareness and timeliness of transactions." Rowley added, "The urgency an auction creates, combined with the marketing reach of Interluxe to high-net-worth buyers, helped me to deliver record breaking results for my clients in weeks instead of potentially months or even years."
In 2016, the exclusive properties sold through the Interluxe platform received an average of over 150 inquiries from over 23 countries and territories during the 45-day campaign. Each auction had an average of five bidders presenting offers. One notable sale, The Double R Ranch in Montana, produced 14 offers and resulted in a sale of $1.45M.
Embracing the model of online auctions of luxury real estate, Interluxe is now an established leader in the industry. "Our reach has grown considerably throughout 2016, as we've now consulted with clients in 42 U.S. states and multiple countries," Kirk says.
The company's expanding database of high net-worth luxury buyers has resulted in competitive bidding and record-setting sale prices. Examples include:
- The Alabama estate, owned by a Pro Football Hall-of-Famer Walter Jones, garnered more than 7.5 million total impressions and achieved the area's highest sale price in years.
- A historic manor on Pistakee Bay, in McHenry, Ill., brought in the highest lakefront price of 2016.
- Previously on the market for nine years, a Lake Travis waterfront villa outside of Austin, Texas, sold for more than any other property on the water in Spicewood in more than a year.
Looking ahead to 2017, Kirk sees strong growth potential for Interluxe. "The luxury real estate sector has recovered in most markets yet remains slow in others. With the looming interest rate hikes, my short-term outlook is we'll see an increase in transactions, however as interest rates rise further we could see market absorption rates fall, leading to growing inventory and a slowdown in the luxury market overall."
Interluxe is the next step in the evolution of the real estate industry. Its transparent, streamlined and intuitive online bidding platform allows sellers, buyers and agents around the world to interact, facilitate transactions and achieve the best possible outcomes, all within 45 days. Since its founding in 2013, Interluxe has represented properties throughout the U.S. and Canada and is expanding to more international territories. If you, a client, or someone you know has a distinctive home they wish to sell within 45-days, call Interluxe today at (888) 415-5893 to schedule a free, no-obligation consultation or visit www.interluxe.com for more information.
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