MUNICH, Jan. 27, 2016 /PRNewswire/ -- With Beijing being the host city of the 2022 Winter Olympic Games, the winter sports industry in China will embrace an opportunity of big-leap growth. The Beijing Winter Olympics will thus significantly drive the development of winter sports in China and the rest of the world, ushering the winter sports industry into a new era.
The Organizing Committee of the World Winter Sports (Beijing) Expo (WWSE) estimates that China's winter sports population will exceed 300 million in the future. Moreover, a policy report released by the Chinese government in June 2015 predicted that by 2025, China's winter sports industry will hit a market value exceeding RMB 300 billion, and that as many as 450 million Chinese people will take up skiing over the next few decades. This indicates more opportunities for the Chinese people to enjoy the fun of winter sports, while this rising, enormous market will remarkably impact the global sports industry.
To help the Chinese develop better understanding of winter sports and to popularize winter sports in China, the 2016 World Winter Sports (Beijing) Expo will take place at China National Convention Center on October 19-22, 2016, and will be carried out every year before the snow season arrives. WWSE held a press conference in Munich, Germany on Jan 25. This year's event, themed 'Opening up the Future' and with the support from the Association of International Olympic Winter Sports Federations (AIOWF), will invite experts as well as representatives from the academia and business to share their insights, and hold an exhibition of the 2022 Beijing Winter Olympics, which is expected to be a feast for winter sports lovers and professionals.
More than 600 international media outlets will visit this first session of WWSE, and 80% of the exhibitors are global top brands. In the four-day event, two days will be open to professional visitors including channel distributors, retailers and e-commerce businessmen, and the other 2 days will be open to the public. WWSE will consist of expo and show, summit forum and concurrent activities. The expo and show part includes sports style, performance sports, snow sports, outdoor & extreme sports, health & fitness, Internet + sports and machinery & equipment, all of which will offer fantastic shows for every visitor to feel the glamour of winter sports and trendy lifestyle.
The Winter Sports Summit Forum will consist of keynote speeches and panel discussions. Top professional in the winter sports industry from around the world will get together on this grand event. They will give advice on how to develop winter sports in China and share the unlimited business opportunities arising from the boom of winter sports in China with the rest of the world. The main conference is Winter Sports Summit Forum, and the panel forums include Global Winter Sports Development Trend Analysis Forum, Winter Sports Channel Partner and Marketing Forum, Winter Sports Equipment Forum, Winter Sports Facility Construction and Maintenance Forum, Winter Sports Finance and Investment Forum, Winter Sports Fashion Design Forum, and Technical Innovation Forum for Winter Sports. The concurrent events popularizing winter sports on the Expo are also expected to deliver the appeal of snow and ice to the visitors extensively in an interactive way.
"Winter sports have the power to change the future of China." Beijing's successful bid of the 2022 Winter Olympics not only triggers national enthusiasm towards winter sports in China, but also unleashes unlimited business opportunities to China and the world. WWSE will follow the guideline of "match-making international winter sports resources and driving the growth of winter sports in China", to consistently popularize winter sports through exhibitions, improve the overall capability of the industry through forums and facilitate experience-sharing through diversified activities. The event by providing internationalized and professional premium service strives to build this platform into the largest scale and most influential snow and ice sports exhibition in the world in the next 5-8 years.
SOURCE Committee of the World Winter Sports (Beijing) Expo (WWSE)