2019 Marketing Mix Analysis: Virtual Sports Betting - Marketing Behavior of 10 Analyzed Betting Providers in Regards to the 4P's (Product, Price, Place, Promotion)

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Dec 06, 2019, 08:30 ET

DUBLIN, Dec. 6, 2019 /PRNewswire/ -- The "Marketing Mix Analysis Virtual Sports Betting 2019" report has been added to ResearchAndMarkets.com's offering.

The analysis focuses on the marketing behavior of ten analyzed betting providers featuring virtual sports, by regarding the 4Ps of marketing: product, price, place, promotion.

Strengths and weaknesses as well as a marketing ranking combine all results and a statistical marketing positioning visualizes the results.

Analyzed Brands: Bet-at-home, Bet365, Bet777, Betsafe, Bwin, Interwetten, Ladbrokes, NordicBet, Sportingbet, Tipico.

Research Design

Method: desk research, mystery research
Period of analysis: for period-related analysis november 2017 until october 2018
Region for distribution and communication actions: germany
Calculations: rankings and statistical marketing mix positioning

Study in Numbers

Detailed analysis of 10 virtual sports betting providers
48 analyzed sports
50 mystery calls
50 mystery mails
20 price comparison websites
Spendings for promotion in Germany (4 media)
4 social media channels
SERPs and paid search in Google and Bing for 5 search items

Selection of Key Facts

4.8 sports are offered by the betting providers
Highest quantity of withdrawal and payment options: Bwin
Top-performance servicecenter: Bet-at-home
Highest amount of ways to contact: Tipico
0.4 relevant press articles per brand per year

Key Topics Covered

Management Summary

Research Design

Product

Overview products
Product range
Product features
Individualization
Innovation

Conditions

Overview of conditions
Conditions of participation
Payment options
Maximum winning
Odds / bonuses
Hotline
Additional measures
Unique selling proposition

Distribution

Overview distribution
Distribution Channels
Website
Comparison websites
Ways of contact
Servicecenter performance at phone calls
Servicecenter performance at online support
Special offers

Promotion

Overview promotion
Website
Flyer
Customer media
Advertisement
Search engines
Social media and PR marketing
Promotion strategy
Unique characteristics

Strengths & Weaknesses of the Providers

Marketing Ranking

Product
Conditions
Distribution
Promotion
Marketing Mix overall
Marketing Mix Ranking

Marketing Positioning

List of Sources

For more information about this report visit https://www.researchandmarkets.com/r/n9i8yp

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SOURCE Research and Markets