21st Century Brain Trust Tracking Brain Health with Mobile Apps Wins $100,000 Sanofi Challenge Recognition

WASHINGTON, Dec. 12, 2012 /PRNewswire/ -- "The 21st Century Brain Trust™," a coalition of nonprofit organizations working to end Alzheimer's disease, took a $100,000 prize, out of submissions from more than 280 partnering organizations to the Sanofi US's Partners in Patient Health Collaborate | Activate Innovation Challenge.

The time has come to develop self-administered cognitive testing applications (apps), which individuals could use to measure their brain health over many years and help scientists in the fight against cognitive disorders, according to the 21st Century Brain Trust (21CBT), a project of the American Health Assistance Foundation (AHAF), the Geoffrey Beene Gives Back® Alzheimer's Initiative (GBGBAI), the USAgainstAlzheimer's Network, and the Cleveland Clinic/Lou Ruvo Center for Brain Health.

"With the widespread use of expert-validated tests, results could help researchers trying to understand how Alzheimer's and other forms of dementia develop long before symptoms appear.  Scientists could track changes in large populations over time," said Guy Eakin, Ph.D., AHAF's vice president for scientific affairs. 

Added George Vradenburg, chairman of USAgainstAlzheimer's: "I can stand on my scale to measure my weight, and I can gauge my temperature with my thermometer.  But how many of us have a measure of our cognitive health? These are exciting times, when new technologies are allowing us to truly become experts on our own health." 

The Challenge competition is designed to develop programs that promote patient engagement in personal health.  The first-prize winner is Registries for All Diseases, a proposal to use patient-generated information around rare diseases to accelerate development of clinical trials.

"Big ideas today need to offer a personal sense of empowerment. We think we've found one in wireless technology that can turn us into citizen scientists around our personal cognitive health," said Meryl Comer, president of the GBGBAI. 

One problem facing mobile health applications is the lack of scientifically validated studies that credential any given technology as an effective measurement tool.  The next steps for the 21CBT team will be to test and highlight applications meeting this first key criterion.

"We're working to give people new ways to speak with their physicians," said Eakin. "Clearly the first step in gaining the buy-in of the medical community is to subject these new technologies to a rigorous vetting process, so that's what we'll begin doing in 2013."

Prominent scientists and others have praised the Brain Trust team's idea. "The value of a project that assesses age-related cognitive changes in a user-friendly app across millions of people is immeasurable," said Rudy Tanzi, Ph.D., the Kennedy Professor of Neuroscience at Harvard.

On behalf of the partners, Comer spoke to the power of the innovations challenge model: "Our thanks to Sanofi for being the catalyst that propelled our four non-profits to link up and leverage our combined strengths against a share vision that "our brainspans should match our lifespan" so we are the generation to remember."

Alice Kirkman 
akirkman@ahaf.org; 301-556-9349 

This press release was issued through eReleases® Press Release Distribution. For more information, visit http://www.ereleases.com.

SOURCE The 21st Century Brain Trust(TM)


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.


PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.