230 FIFTH Cuts the Mustard With World's Most Expensive Hot Dog for Charity Sales of $2300 Dog by Rooftop Bar to Benefit New York's City Harvest

NEW YORK, July 23, 2012 /PRNewswire/ -- To honor July 23 as National Hot Dog Day, 230 FIFTH Rooftop Bar & Penthouse Lounge, New York's largest rooftop bar with unparalleled 360-degree views of the Manhattan skyline, has re-imagined an American culinary icon for one percenters who like to do good while indulging their Champagne tastes with the 230 FIFTH Dog -- at $2300 it is the world's priciest hot dog, all sales of which will be donated to City Harvest, the food rescue organization dedicated to feeding New York City's hungry men, women and children.

The new world record-setting 230 FIFTH Dog is a riff on a conventional hot dog with all the fixings by 230 FIFTH Executive Chef Johnny Benedetti utilizing the most expensive and / or finest luxury ingredients on earth.* They start with the foot-long dog itself made of richly marbled wagyu beef dry aged for 60 days by DeBragga, New York's Butcher®, ($1225 for a dry aged seven-rib roast from www.DeBragga.com) and laced with black truffles. It rests on a brioche bun toasted with white truffle butter and is topped by New York City's own organic $9-a-bottle W Ketchup,* seasoned with saffron to make it even more precious, and by Mustarde de Charroux imported from France for $35 a jar.*

The accoutrements continue with Vidalia onions caramelized in Dom Perignon Champagne and 100-year-old balsamic vinegar (the $389 a bottle Mussini Ill Grande Vecchio*) and house-made organic sauerkraut braised in Louis Roederer Cristal and inflected with rare platinum oscetra caviar (the finest caviar legally available in the U.S. since the 2005 ban on Iranian beluga). Finally, the decadent dog is capped with house-made relish from Gordy's Pickle Jar* sweet chips ($10 a jar) and sparkling with gold leaf.

"We have an affinity for hot dogs here at 230 FIFTH, which began last 4th of July when we had competitive eating champion Takeru Kobayashi challenge the participants in the Nathan's Hot Dog Eating Contest via the live broadcast of the event," notes Sal Rozenberg, 230 FIFTH's director. "Then we installed a hot dog stand on the rooftop, which has proved very popular, so it seemed natural we should do something to celebrate National Hot Dog Day. Once we settled on an outrageously expensive dog as the way to go, we wanted to incorporate a food-focused charity element. City Harvest, with its 30-year track record of feeding New York's hungry, was the obvious choice."

"City Harvest appreciates 230 FIFTH's commitment to our mission and creativity in imagining an exclusive hot dog whose full proceeds will help us provide food for New York's hungry," says Jilly Stephens, Executive Director of City Harvest. "The lines at emergency food programs throughout the five boroughs remain long and each 230 FIFTH Dog sold will help feed 9,200 people a day."

The 230 FIFTH Dog will be available daily as of Monday, July 30, to anyone interested in a unique taste experience and helping fight hunger in New York City by placing a 48-hour advance order by calling (212) 725-4300 or emailing info@230-fifth.com with "Hot Dog" in the subject line.

The hot dog eating elite can savor this one-of-a-kind meal either on 230 FIFTH's expansive, palm tree-punctuated 14,000-square foot roof deck or in the Penthouse Lounge with its floor-to-ceiling window walls. Wherever they savor it, 230 FIFTH Dog purchasers will have bragging rights to having consumed the world's most expensive hot dog, while having helped fight hunger in New York City by supporting City Harvest.

City Harvest, www.cityharvest.org, is the world's first food rescue organization dedicated to feeding needy New Yorkers. This year, City Harvest will collect more than 42 million pounds of excess food from all segments of the food industry, including restaurants, grocers, corporate cafeterias, manufacturers, and farms. This food is then delivered free of charge to some 600 community food programs throughout New York City by a fleet of trucks and bikes. City Harvest helps feed the more than one million New Yorkers that face hunger each year.

230 FIFTH is located at 230 Fifth Avenue, between 26th and 27th Streets. It is open 365 days a year until 4 a.m., from 4 p.m. Monday through Friday and from 10 a.m. on Saturday and Sunday. For more information, call 212-725-4300 or visit www.230-fifth.com.

*Indicates, according to Chef Benedetti's research, ingredient is world's most expensive in its category.


230 FIFTH:
Shelley Clark, sclark@platformcomm.com 
(646) 489-8582

City Harvest:
Cara Taback, CTaback@CityHarvest.org 
(917) 351-8740

This press release was issued through eReleases® Press Release Distribution. For more information, visit http://www.ereleases.com.




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