25 Percent of Global Households have Wi-Fi in 2014, says Strategy Analytics

Wi-Fi Penetration in Fixed-Line Broadband Households Reaches 65 Percent

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Strategy Analytics

Nov 05, 2014, 03:00 ET

BOSTON, Nov. 5, 2014 /PRNewswire/ -- Over 450 million households worldwide currently have Wi-Fi networks set up in 2014, a 5 percent increase from 2013 according to the Strategy Analytics report, "Global Broadband and WLAN (Wi-Fi) Networked Households Forecast 2009-2018."

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  • The Netherlands, South Korea, and Norway lead the world in terms of the share of households with Wi-Fi networks, chiefly due to high fixed-line broadband penetration in these countries.
  • The United States ranks 11th globally due to slower adoption of Wi-Fi routers and relatively low broadband penetration compared to other developed markets.
  • Regarding total Wi-Fi households, China leads the world with 108 million, followed by the United States at 72 million, and Japan at 30 million.

Total Household Wi-Fi Penetration Ranking (%)

2014

1

Netherlands

80.4%

2

Korea

76.4%

3

Norway

76.2%

4

United Kingdom

72.1%

5

Belgium

69.8%

6

Denmark

67.8%

7

France

67.5%

8

Sweden

65.0%

9

Japan

63.2%

10

Canada

61.0%

11

United States

57.8%

Source: Strategy Analytics

Quotes:

Eric Smith, Analyst of Connected Home Devices, said: "Contrary to common perception, not all consumers have embraced Wi-Fi networks in their homes despite the fact that global connected devices per household stand at 5.5 in 2014 – Wi-Fi router adoption in fixed-line broadband households still has much room to grow globally. As Wi-Fi technologies continue to advance, prices fall, and the technology becomes more familiar to the average consumer, nearly 80 percent of fixed-line broadband households will have established Wi-Fi networks by 2018."

Jason Blackwell, Director of Service Provider Strategies, added: "Broadband penetration in developed markets is reaching saturation point and emerging markets face infrastructure costs in expanding fixed-line broadband access. As a result, many households will begin relying on their mobile data plans, impeding further growth in fixed-line broadband penetration and Wi-Fi network adoption for heavy data demand. Meanwhile, fixed-line broadband service providers will be keen to roll out multimedia home gateways and even standalone Wi-Fi routers to subscribers in the hope of increasing ARPU and providing a higher quality of service on their networks."

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com 

US Contact: Eric Smith, +1 617 614 0752, [email protected]
Additional Contact: Jason Blackwell, +1 617 614 0747, [email protected]

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SOURCE Strategy Analytics