250,000 Kids Across 600 Schools Unite Behind First Lady Michelle Obama's Let's Move! Campaign For National 3rd Annual "Move Your Body 2013" Today -- May 1st
Despite Beyonce's Pepsi Endorsement, Youth Exercise Event Kept Alive By Kids And The WAT-AAH! Foundation And Grown Stronger In Fighting Childhood Obesity
THE WAT-AAH! Foundation Rallies Kids With School Events In New York City And Los Angeles Aided By Pop Stars Bella Thorne, Mindless Behavior, Jacob Latimore, R5, Coco Jones, Blake Michael, Jadagrace And More Surprise Guests
Over 700,000 Views And Counting For WAT-AAH! Foundation's PSA Featuring The Wanted, Carly Rae Jepsen, Perez Hilton, Bella Thorne, Eve, Austin Mahone And Mindless Behavior Amongst Others
NEW YORK, May 1, 2013 /PRNewswire/ -- Despite uncertainty on the future of the national "Move Your Body 2013" flash workout, 250,000 kids across 600 schools will answer First Lady Michelle Obama's call in the fight against childhood obesity today.
Alongside these kids, a new cadre of celebs have united behind Michelle Obama's Let's Move! campaign today dancing and exercising in unison at 1:42pm EDT/ 10:42am PDT for the 3rd Annual "Move Your Body 2013" youth exercise event.
With The First Lady's official support, key events in New York City (Avenues World School), Los Angeles (Hollywood High School) alongside over 600 schools nationwide will feature pop stars Bella Thorne, Mindless Behavior, Jacob Latimore, R5, Coco Jones, Blake Michael, Jadagrace, Ryan Beatty, The OMG Girlz and more surprise guests will excite thousands of kids across the country to stand up against childhood obesity. These talented stars join The Wanted, Carly Rae Jepsen, Jessica Sanchez, Eve, Perez Hilton and Madison Beer as artists supporting the message through the "Move Your Body 2013" PSA, which has garnered over 700,000 views in less than a week.
VIEW PSA LINK: CLICK HERE
The initiative is supported by WAT-AAH! Foundation, an organization founded by WAT-AAH!, a brand of functional bottled water for kids and teens, aimed at improving kids' health through working with youth-focused creative and physical activity groups. Committed to the Let's Move! campaign, WAT-AAH! Foundation continues their pledge to fight childhood obesity. For more information please visit wat-aahfoundation.com
WAT-AAH! is a line of functional water free of sugar, artificial flavor or color of any kind and tastes like pure unadulterated water. Rose Cameron, the CEO and Founder, created WAT-AAH! after learning an alarming fact that today's generation of kids are predicted to have a shorter life expectancy than their parents due to childhood obesity. Inspired by her two boys and Cameron's 20+ years of experience in brand building and developing successful national marketing campaigns for various industries, she and her sons worked together to design WAT-AAH!'s screaming boy logo and its first line of functional products, which entered the market in 2008. Since then, WAT-AAH! has aimed to make water "cool" and contemporary to kids and teens to encourage their consumption. WAT-AAH! is available in over 15,000 supermarkets, chains and school districts across the country. To learn more, visit wat-aah.com.
About the WAT-AAH! Foundation:
The WAT-AAH! Foundation was established in 2012 as the philanthropic arm of WAT-AAH! Building on a history of support in the fight against childhood obesity, the foundation aims to improve the lives of children through working with and making donations to organizations dedicated to keeping kids healthy, creative and active. The WAT-AAH! Foundation is also committed to providing relief to people in areas all over the world who have been affected by natural disasters. To learn more, visit wat-aahfoundation.com
The Chamber Group
The Chamber Group
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.