250,000 Kids Dance and Exercise in Support of First Lady Michelle Obama's Let's Move! Campaign at the National 3rd Annual "Move Your Body 2013" Event Today - May 1st The WAT-AAH! Foundation Rallies Pop Stars Bella Thorne, Mindless Behavior, R5, Jacob Latimore, Coco Jones, Blake Michael, Jadagrace And Ryan Beatty To Excite Thousands Of Kids At The Flash Workout Event

Despite Beyonce's Pepsi Endorsement, Youth Exercise Event Grows Even Stronger In Its Fight Against Childhood Obesity

Over 850,000 Views And Counting For WAT-AAH! Foundation's PSA Featuring The Wanted, Carly Rae Jepsen, Perez Hilton, Bella Thorne, Eve, Austin Mahone And Mindless Behavior Amongst Others

NEW YORK, May 1, 2013 /PRNewswire/ -- Today, 250,000 kids nationwide answered First Lady Michelle Obama's call to stand up against childhood obesity by dancing and exercising at the national "Move Your Body 2013" flash workout. Kids danced and exercised to the Beyonce flash workout exercise song, learning the importance of staying healthy and active. Despite Beyonce's Pepsi endorsement, the youth exercise grew even stronger this year.

(Photo: http://photos.prnewswire.com/prnh/20130501/NY06169-a ) 
(Photo: http://photos.prnewswire.com/prnh/20130501/NY06169-b )

VIEW VIDEO/PHOTO RECAP LINK:  www.epklink.com/moveyourbody

Championing kids' health, a new cadre of celebs standing up behind Michelle Obama's Let's Move! campaign, dancing in unison at 1:42pm EDT/ 10:42am PDT joined this youth exercise event. Celebs include Disney's pop star Bella Thorne, boy band Mindless Behavior, Hollywood Record's band R5 and Jacob Latimore in New York City, while teen celebs Coco Jones, Blake Michael, Jadagrace and Ryan Beatty excited kids in Los Angeles.

These talented stars join The Wanted, Carly Rae Jepsen, Jessica Sanchez, Eve, Perez Hilton and Madison Beer as artists supporting this message through the "Move Your Body 2013" PSA, which has garnered over 850,000 views in less than a week.

VIEW PSA LINK: CLICK HERE

This initiative is supported by WAT-AAH! Foundation (http://www.wat-aahfoundation.com/), an organization founded by WAT-AAH!, a brand of functional bottled water for kids and teens, aimed at improving kids' health through working with youth-focused creative and physical activity groups.  Committed to the Let's Move! campaign, WAT-AAH! Foundation continues their pledge to fight childhood obesity.

For more information please visit http://www.wat-aahfoundation.com

For media photo and video please visit: www.epklink.com/moveyourbody

About WAT-AAH!

WAT-AAH! is a line of functional water free of sugar, artificial flavor or color of any kind and tastes like pure unadulterated water. Rose Cameron, the CEO and Founder, created WAT-AAH! after learning an alarming fact that today's generation of kids are predicted to have a shorter life expectancy than their parents due to childhood obesity. Inspired by her two boys and Cameron's 20+ years of experience in brand building and developing successful national marketing campaigns for various industries, she and her sons worked together to design WAT-AAH!'s screaming boy logo and its first line of functional products, which entered the market in 2008. Since then, WAT-AAH! has aimed to make water "cool" and contemporary to kids and teens to encourage their consumption. WAT-AAH! is available in over 15,000 supermarkets, chains and school districts across the country. To learn more, visit  wat-aah.com.

About the WAT-AAH! Foundation:

The WAT-AAH! Foundation was established in 2012 as the philanthropic arm of WAT-AAH! Building on a history of support in the fight against childhood obesity, the foundation aims to improve the lives of children through working with and making donations to organizations dedicated to keeping kids healthy, creative and active. The WAT-AAH! Foundation is also committed to providing relief to people in areas all over the world who have been affected by natural disasters. To learn more, visit wat-aahfoundation.com 

Media Contact:
Sherlen Archibald 
The Chamber Group
212-366-5801
sherlen@thechambergroup.com

Dezmon Gilmore
The Chamber Group
212-366-5801
dezmon@thechambergroup.com 

 

 

SOURCE WAT-AAH!



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