LOS ANGELES, April 2, 2015 /PRNewswire/ -- HOW Magazine has appointed Los Angeles-native Andrew Gibbs as the new Editorial and Creative Director. He will work alongside the internal editorial team to recreate the magazine experience for readers. Their goal is to reinvent the magazine to make it relevant to a new generation of designers, non-designers, and businesses who understand the value of design.
HOW Magazine's new concept is minimal, clear, confident, and inspirational, with an eye toward bringing the connectedness of the HOW brand back to the magazine. A major part of the redesign is the magazine's "START HERE" section, which invites readers to interact with the magazine. Each issue will feature key design leaders, tastemakers, award winners, or influencers who collectively push the industry of design forward. This is the magazine's biggest change since it was founded in 1985.
"What Andrew is creating is very, very exciting. Think of it as an explosion of creative inspiration. It will be different, but that difference will be captivating," - said Gary Lynch, Vice President/Community Leader , F+W Media.
Gibbs is now the youngest editorial director of a design magazine ever, which is a major accomplishment for the 29-year-old designer who grew up idolizing the publication. Gibbs' first issue, "The Outsiders Issue," (June 2015) focuses on how 10 outsiders ventured to the unknown frontiers of design to pursue wild ideas that lead to answers, ideas, and immense success.
"I grew up reading HOW," said Gibbs. "I'm excited to inspire the current and next generation of designers."
ABOUT Andrew Gibbs
Andrew began his career in package design as a production artist for a gourmet gift company designing products and packaging for major national brands including Target, Bed Bath & Beyond, and Jelly Belly. He saw a need for daily package design inspiration for his own work, and founded The Dieline, the most read package design website in the world, in 2007. He is the author of "Box Bottle Bag," and is a monthly columnist for Entrepreneur Magazine. He is also an advisory board member of AIGA Los Angeles, and has joined the faculty at Art Center College of Design in Pasadena, California.
For more information contact:
The Society Group
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SOURCE HOW Magazine