2K Sports Kicks Off NBA Season Allowing Fans to Play the New NBA 2K13 on a 50 Foot Screen in Times Square
2K Sports Partnering with Clear Channel Spectacolor to Allow Visitors in New York's Times Square to Be the First to Play the New NBA Game
NEW YORK, Oct. 1, 2012 /PRNewswire/ -- Today, 2K Sports and Clear Channel Spectacolor announces that this evening people in Times Square can be the first to play the new NBA 2K13 and play it on a three story tall video screen. As excitement grows for the start of another NBA season, people visiting Times Square from 6 – 10 p.m. will be able to be their favorite team, such as the New York Knicks or Brooklyn Nets, while playing the new game on a Clear Channel Spectacolor billboard.
2K Sports will officially launch its new NBA 2K13 video game on Tuesday, and will celebrate the launch of this very popular video game with a Fan Zone in the middle of Times Square. An Xbox will be wirelessly connected to the 50 foot digital screen located at 46th Street and Broadway.
In addition to having lucky fans play the new game on the mammoth digital screen, 2K Sports will be giving away an Xbox, popular NBA jerseys and more than 300 basketballs to fans.
"People love video games, but it will be a gamer's dream to be able to play the new NBA 2K13 on a 50 foot digital screen in the middle of Times Square," said Michael Steinberg, Vice President of Sales and Marketing, Clear Channel Spectacolor. "Times Square is all about unique experiences, and playing this exciting new game on the largest screen anyone will be able to play a video game will be a very unique experience you can only get in New York."
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) one of the world's largest outdoor advertising companies, reaches approximately 141 million people in the United States and approximately 374 million internationally, with more than 600,000 displays in over 40 countries across five continents, including 49 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers 963 digital displays across 37 U.S. markets. Clear Channel International operates in 30 countries across Asia, Australia and Europe in a wide variety of formats.
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SOURCE Clear Channel Outdoor Holdings, Inc.
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