NEW YORK, May 11, 2016 /PRNewswire/ -- With the evolution of video marketing, small businesses have been quick to discover just how affordable and easy it is to incorporate this tool into an overall marketing strategy. With videos serving as a channel for making personal connections, it's important for brands to not ignore this tactic and instead recognize how versatile of a sales tool it can be.
If you've tried out video marketing in the past and have decided to take it to the next level with video livestreaming, consider the following apps:
- Facebook LiveStreaming. If you are active on Facebook, you've most likely noticed the new icon for Facebook Live that allows you to livestream videos directly onto your Facebook page. The process itself is quite easy and takes just a few minutes to complete. This feature may become your preferred solution for delivering messages and is an excellent way to engage with your customers.
Additional tip: At the end of the broadcast you can edit the video and add additional information such as a different thumbnail image or call to action. You can even request your viewers to subscribe so that they will be notified every time you broadcast live.
- Periscope. This mobile app allows you to broadcast to your followers through an active Twitter account. The video streams that are created are temporary and only exist for 24 hours. The livestreaming is shared with your Twitter followers and they can watch it live or replay it up to 24 hours.
Additional tip: Viewers that watch live have the ability to comment on your livestream. Keep an eye out for these commenters as you may discover low-hanging fruit in the form of potential customers or brand enthusiasts.
For discussion on the remaining app to consider for your video livestreaming efforts, read the latest article posted to PR Newswire's Small Business PR Toolkit here: http://bit.ly/1OhTKQw.
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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Director, Strategic Channels
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