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3 Mobile Marketing Strategy Tips for Small Businesses

Apr 17, 2013, 12:31 ET from PR Newswire Association LLC

NEW YORK, April 17, 2013 /PRNewswire/ -- Once a business owner decides to go mobile, creating pertinent content based on the behavior of your visitors is a key ingredient to any small business mobile marketing plan.



In an effort to help small business marketers better understand the behaviors of their mobile visitors, Director of Communications at Textbroker, Christina Zila, provides three content strategies that she thinks are necessary to best attract and retain your mobile traffic. In the latest article on PR Newswire's PR Toolkit, Zila explains the differences between a single-thread, double-thread and triple-thread strategy and why refining these strategies based on your visitors' needs may lead to increased traffic and ecommerce opportunities.

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PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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