3 Scenarios for Sponsored Content Success Appeal to niche audiences will be crucial to the effectiveness of native advertising campaigns

NEW YORK, Nov. 7, 2013 /PRNewswire/ -- Whether you call it sponsored content or native advertising, it's undergoing a renaissance as brands strive to connect with audiences and media properties search for new revenue streams.  However, developing sponsored content strategies requires a deft touch, combining transparency, placement and relevance.  Today on the Beyond PR blog, we delve into the opportunities and pitfalls native advertising poses, and isolate three scenarios that are likely to produce successful results.   

Read the full post, The Future of Sponsored Content: 3 Scenarios for Success, here: http://blog.prnewswire.com/2013/11/07/the-future-of-sponsored-content-3-scenarios-for-success/

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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Media Contact:
Caitlin Carragee
Manager, Marketing Communications for PR Newswire
201.360.6363
caitlin.carragee@prnewswire.com 

SOURCE PR Newswire Association LLC



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