3 Scenarios for Sponsored Content Success
Appeal to niche audiences will be crucial to the effectiveness of native advertising campaigns
NEW YORK, Nov. 7, 2013 /PRNewswire/ -- Whether you call it sponsored content or native advertising, it's undergoing a renaissance as brands strive to connect with audiences and media properties search for new revenue streams. However, developing sponsored content strategies requires a deft touch, combining transparency, placement and relevance. Today on the Beyond PR blog, we delve into the opportunities and pitfalls native advertising poses, and isolate three scenarios that are likely to produce successful results.
Read the full post, The Future of Sponsored Content: 3 Scenarios for Success, here: http://blog.prnewswire.com/2013/11/07/the-future-of-sponsored-content-3-scenarios-for-success/
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