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3 Scenarios for Sponsored Content Success

Appeal to niche audiences will be crucial to the effectiveness of native advertising campaigns

Nov 07, 2013, 10:14 ET from PR Newswire Association LLC

NEW YORK, Nov. 7, 2013 /PRNewswire/ -- Whether you call it sponsored content or native advertising, it's undergoing a renaissance as brands strive to connect with audiences and media properties search for new revenue streams.  However, developing sponsored content strategies requires a deft touch, combining transparency, placement and relevance.  Today on the Beyond PR blog, we delve into the opportunities and pitfalls native advertising poses, and isolate three scenarios that are likely to produce successful results.   

Read the full post, The Future of Sponsored Content: 3 Scenarios for Success, here:

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