NEW YORK, Jan. 8, 2013 /PRNewswire/ -- With an abundance of expert tips and valuable small business marketing advice available at your fingertips, selecting which to heed and defining the best strategic approach for your business can be challenging.
In an effort to help small business marketers better understand some of the most impactful tactics, content marketing expert and founder of the Content Marketing Institute, Joe Pulizzi, elaborates on three small business strategies he thinks are necessary for content marketing success in 2013. Pulizzi delves into the impact of carefully crafted headlines, the importance of a coherent channel plan and the value of public speaking training.
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