3 Ways Press Releases Drive Online Visibility
NEW YORK, April 9, 2014 /PRNewswire/ -- Many communications professionals list "online visibility and discoverability" on their goals for press release use and content distribution, but the press release may still be overlooked by small business marketers looking to boost their brand's profile. With distribution, press releases spread your message and content across a large network of blogs, media outlets, journalists, RSS feeds, and search engine indexes—and with just a few strategic tweaks, you can take your releases to the next level.
Phillip Thune, CEO of Textbroker, offers 3 key tactics to boost press release performance and increase online discoverability and visibility, in his latest article for PR Newswire's Small Business PR Toolkit. From identifying and integrating keywords popular with your target audience, to optimizing the title and keeping the content on message, Thune's advice will help you get the most out of your content distribution.
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PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
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