NEW YORK, Jan. 21, 2016 /PRNewswire/ -- To stay relevant and visible during the ongoing evolution of digital communications, small business marketers are continually identifying cost- and time-efficient marketing tools that can be incorporated into their overall program. One such tool – microsites – uses different forms of branding to reach new target audiences, and has the power to promote a product, launch a promotion or enhance a current marketing campaign.
In his latest post on PR Newswire's Small Business PR Toolkit, contributing author Phillip Thune provides three must-haves for a successful microsite:
Specific topic. A microsite provides site guests with concise and precise information about your product, campaign or promotion. Once a visitor lands on the site, it should be clear from the get-go what the purpose is. Reinforce your message by posting high-quality content that educates potential customers and offers no distractions from other product mentions.
Distinct voice. The microsite should be an extension of your brand but can have a distinctive voice that captures the attention of your visitors. Be cognizant of the important elements that define your small business brand, and incorporate them into your microsite.
Positive user experience. Ensure all elements of the site provide a positive user experience that encourages your visitors to stay on the page. Are page loading times lagging? Are calls to action clearly defined and easily accessible? These all contribute to your visitors' overall experience on the site and can be easily rectified if there are issues.
For further discussion on the important elements of microsites, read Thune's complete article here.
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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