30 Leaders Join Power Matters Alliance Leaders from Across Smartphone Ecosystem - Case Makers, Chipset Vendors and Device Manufacturers - Drive Exponential Growth for PMA.

LAS VEGAS, Jan. 7, 2013 /PRNewswire/ -- Big names in smartphone cases and wireless semiconductor lead a recent wave of companies backing the Power Matters Alliance - hot on the heels of industry giants AT&T, Google, and Starbucks.

Otterbox, the #1 selling case maker for smartphones, threw its weight behind the PMA, as did case makers Incipio and Skech - both of whom will exhibit PMA-compatible cases at this week's Consumer Electronics Show in Las Vegas.  Similarly, Integrated Device Technology (NYSE: IDT), one of the leading chipset vendors for wireless power, and NXP Semiconductors (NASDAQ: NXPI) – a global leader in RF, Analog and Power Management - both joined the PMA.  Also joining the PMA is Arconas - the leading designer and manufacturer of furniture for airports and public spaces - having installed PMA-compatible charging spots in 20 airports across the USA.  Other notable new members include APS Technologies, Diodes, Electric Power Research Institute (EPRI), Everpurse, Foxlink, IGRS China, Leyden Energy, Microsemi, Microtips Technology, Monolithic Power Systems, MxMedia, NXT health, ON Semiconductor, Silicon laboratories, Telegesis, TennRich International and World Fair International.

"With the backing of AT&T, Powermat, Google, P&G and Starbucks, the PMA has become more prominent in the wireless power marketplace," said Jason dePreaux, principal analyst for emerging power technologies at IHS. "Its recent membership additions highlight the growing interest in building a wireless power ecosystem that allows users to charge their devices at cafes, airports, and other destinations. IHS estimates the wireless power industry to grow to 100 million units by 2015 and PMA members are important constituents in the market."

PMA membership has tripled in the past month, and its board now includes AT&T, Duracell, Starbucks, Powermat, and the US Government's Energy Star and Federal Communications Commission (both board observers).  Google's Chief Internet Evangelist – Vint Cerf – is Honorary Chairman of the board.  Facebook, General Motors, and Delta Airlines are among the global leaders that have also backed the PMA.

"We're very excited to be joining the PMA, at a time when wireless charging is gaining considerable momentum and is becoming a key consideration in the deployment of new technologies," said Michael Bruno, Senior Director Business Development of Emerging Technologies at NXP Semiconductors.

The PMA's efforts to set a global standard for smart and environmental wireless power operates under the IEEE Standards Association (IEEE-SA) Industry Connections program – and PMA members are working to create a real-world ecosystem of wireless power based on the PMA standard (for examples, see poweruphere.com).

"I am thrilled by the speed and quality of our membership growth" said Ariel Sobelman, President of the PMA, "PMA membership is now comprised of undisputed global leaders in their respective category - each dedicated not only to creating a global standard, but to implementing a real-world wireless power ecosystem here and now."

About the Power Matters Alliance
PMA was founded by Powermat Technologies and Procter & Gamble in 2012. Google's Vint Cerf – one of the fathers of the Internet – is its Honorary Chairman, and its board includes AT&T, Duracell, Starbucks and the US Government's Energy Star and Federal Communications Commission. A wide array of PMA-compliant products are available at leading retailers, and compatible 'wireless charging spots' have been installed at leading airports, stadiums, restaurants, gyms and hair salons. Membership of the PMA is open to all, and its technical specifications are available to all members at www.powermatters.org.

For more information and to join the PMA visit www.powermatters.org
For press inquiries contact: Scott Eisenstein, +1-212-810-6544, press@powermatters.org

SOURCE Power Matters Alliance



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