ANTWERP, Belgium, December 2, 2015 /PRNewswire/ --
BAUNAT, the online Belgian diamond jewellery company founded in 2008 by Stefaan Mouradian and Steven Boelens, has used a private placement to raise 3.3 million euros in fresh capital from investors and staff. Furthermore, in order to retain control of its operations, BAUNAT also decided to reject a number of financial proposals, including a takeover bid by an Asian investor who was seeking to combine e-commerce with premium European products.
The European brand intends to use the additional financial resources to accelerate its already very rapid growth and to become the point of reference on the international online diamond jewellery market. To date, BAUNAT is the only brand present in the online sector of this international market. Therefore, BAUNAT distinguishes itself from all other online jewellers that have opted for a generic supermarket model, where the offer is not of exclusive high quality.
In 2015 BAUNAT exported approximately 85 percent of its high quality diamond jewellery to over 45 countries, with Western Europe and China being the biggest markets. Some 60 percent of sales are through the company's e-boutique http://www.baunat.com, with the remainder through the BAUNAT showrooms in Antwerp, Paris, Geneva, Mumbai and Hong Kong. BAUNAT aims to open new showrooms in Germany and China in 2016 and 2017, followed by Tokyo and New York in 2017 and 2018.
The additional financial resources will also be used to further expand its BAUNAT DIAMONDS division. At present, loose diamonds - both commercial diamonds and exceptionally rare ones - are already sold as an investment through a specialized website and the showrooms. In this niche business too, BAUNAT makes the difference by focusing on high quality at unbeatable prices.
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