360 Public Relations Named AOR for Yasso® Frozen Greek Yogurt
BOSTON, Feb. 25, 2014 /PRNewswire/ -- Yasso®, the fast-growing, better for you brand of frozen Greek yogurt bars, has selected 360 Public Relations as its first public relations agency of record, following a competitive review. Distributed nationally at food retailers and specialty shops, Yasso products use only natural ingredients, rBST-free dairy and REAL Greek yogurt.
"We're excited to add 360PR's expertise in natural products, relationships and resources to our marketing team," commented Yasso Co-Founder Drew Harrington. "360PR has already demonstrated they can move quickly and seamlessly with us, with resources in Boston, where Yasso is headquartered, in New York and on the West Coast."
360PR will help Yasso support its growing retail distribution with a consumer awareness campaign that leverages Yasso's unique story and product innovation and the agency's expertise in natural products. Earlier this month, 360PR helped Yasso reveal five new indulgent flavors: Peanut Butter Cup, Mint Chocolate Chip, Chocolate Fudge, Dark Chocolate Raspberry, and Sea Salt Caramel.
"We've been inspired by the team at Yasso – their story is as real as their delicious frozen Greek yogurt bars," said 360PR CEO Laura Tomasetti. "We see numerous opportunities to tell Yasso's authentic story and to increase trial among the taste-makers and, in turn, among consumers." Tomasetti noted that the Yasso campaign will also leverage consumer sampling events and Yasso's robust social media fan base.
Yasso is the first-ever line of frozen Greek yogurt bars to hit the market. In 2009, founders Amanda Klane and Drew Harrington set out on a mission to craft a wholesome and delicious everyday frozen treat. After two years of perfecting their recipe, Yasso Frozen Greek Yogurt Bars were born. Hitting store shelves in mid-2011, Yasso quickly became one of the fastest-growing brands in the frozen novelty category. Made with only natural ingredients, including real Greek yogurt, rBST-free milk and natural sweeteners, Yasso is a great low-calorie frozen treat filled with protein and containing little to no fat. Yasso currently offers bars in 11 delicious flavors, and products can be found at major grocery and club stores nationwide. For local retailers and to learn more about the Yasso brand, visit www.yasso.com.
360 Public Relations is a premier consumer PR and marketing firm, recognized as Boutique Agency of the Year and a Best Agency to Work For. 360PR counts among its clients some of the most revered consumer brands, as well as emergent players disrupting entire categories of consumer goods and services. The '360' approach surrounds consumers with fully integrated media programs online and off that build audience, fuel engagement and drive sales. 360PR is a partner in Public Relations Organization International with 60 market-leading independent firms in 50 countries across the globe. For more information, visit www.360PR.com.
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