BEIJING, April 14, 2016 /PRNewswire/ -- Following its global success of growing over 300 million monthly active users in the world within a year, the developer of the free Android app, 360 Security, was invited to share its monetization success story with Facebook Audience Network in Facebook's F8 conference today. Zhou Yahui, Chairman of Beijing Kunlun Tech, one of the investors of 360 Security app, discussed his point of view on how to monetize better with Facebook Audience Network and how to design ads that are widely accepted by the users.
360 Security app has the second largest user base in the world among Facebook Audience Network. It is a free, all-in-one speed booster and antivirus app. Launched in 2014, the app quickly received praises in many markets, such as the US and India. It is currently rated 4.6 in Google Play by 10 million users and counts over 400 million downloads.
The app also has great results on monetization. The use of Audience Network allowed 360 Security app to reach the highest milestones of eCPM among other utility apps in a short time. After one month with Audience Network, its eCPM in US achieved 16 US dollars and eCPM in India achieved 4.5 US dollars. At the same time, 360 Security has continually made improvements in Advertising experience to avoid disturbing users. Each ad will go through Gated Launch testing before being officially launched. With Facebook Audience Network, 360 Security reached the impressive milestone of more $300,000 per day in less than 4 months.
Zhou Yahui said, "Users are getting tired of mobile ads because they are annoying. We tried to promote the most relevant ads to our user according to their profile with the help from Facebook. We think the ads should provide value to the users, not disturb them."
During the live interview at Facebook F8 developer conference, Zhou Yahui talked about his investment of 360 Security and its recent acquisitions of Grindr and collaboration with Opera.
"KunLun aims to build a global open platform to serve Internet user the content they need. Each business unit operates independently and grows its user base. They can become channels for each other and leverage the resources. We will continue focusing on technology enhancement and improve the mobile user's experience."
Talking about the future, Zhou Yahui declared, "We want to become one of the top 30 global tech companies. In the next 5 years, KunLun will have 5 or more mobile applications, each of them will have over 50 Million Daily Active Users." Indeed, diversification is the next step for KunLun, with apps as different and as useful as videos, utilities and content provider. The future looks promising for KunLun and 360 Security.
To catch up the live interview of KunLun Tech, please go to developers.facebook.com/video
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SOURCE 360 Mobile Security Limited