2014

360PR Named Public Relations Agency Of Record By Blue Chair Bay Rum Fast-growing rum brand created by award winning singer-songwriter Kenny Chesney taps agency's expertise in adult beverages, lifestyle marketing and retail

NEW YORK, Jan. 7, 2014 /PRNewswire/ -- 360PR has been selected as public relations agency of record by Blue Chair Bay, the fast-growing rum brand poised to become one of the most successful spirits launches by an independent company, measured by year one case volume. Created and wholly owned by award winning singer-songwriter Kenny Chesney, Blue Chair Bay was literally born on the beach, where every drop is created and white oak cask-aged at the Caribbean's last true beachside distillery.

360PR's campaign is geared to generating awareness, excitement and trial among the millennials who drive spirits trends, and growing interest among key decision makers at retail and in restaurants, bars and nightlife venues. The agency was selected in a competitive review managed by Nashville-based FLO {thinkery}, which handles concept and product development, business management and marketing for Blue Chair Bay, and assembled an all-star team including award-winning Master Distiller Mike Booth, Master Mixologist Jonathan Pogash, and New York-based Savvy Drinks, which handles sourcing, production, distributor relationships, sales and trade marketing.

"360PR's innate understanding of the Blue Chair Bay brand proposition, deep experience reaching its target consumer and big-picture view of the spirits business set them apart," said Sloane Scott, Chief Marketing Officer, FLO {thinkery}.  "Like our team, they move fast, love to collaborate and are entrenched in the lifestyles of those we need to influence. That's the winning formula for ambitious brands in ultra-competitive categories like ours."

"Blue Chair Bay is a dream scenario for us, starting with the amazing stuff inside every bottle, and a team that invites new ideas and approaches every day," said Rob Bratskeir, GM of 360PR's New York office and agency EVP.  "This is a brand poised to break out, and we're energized to contribute to its success, now and for the long run."

About Blue Chair Bay Rum
Blue Chair Bay Rum is a collection of premium-blended rums created on the shores of the Caribbean and inspired by award winning singer-songwriter's Kenny Chesney's love of the island lifestyle. Each of Blue Chair Bay Rum's three varieties, White, Coconut and Coconut Spiced, is 100% beach-made and mellowed in casks at one of the oldest, most respected distilleries in the Caribbean. Blue Chair Bay Rum is available in 750ml and 1.75L bottles, imported from Barbados and bottled by Fishbowl Spirits, Rochester, NY. Blue Chair Bay White Rum 40% ABV, Blue Chair Bay Coconut & Coconut Spiced Rum, 26.5% ABV. Please enjoy Blue Chair Bay Rum responsibly.

About 360PR
360 Public Relations' 360 approach integrates a full circle of media – earned, digital and social – to engage audiences on behalf of some of the world's most respected consumer brands. Recognized as Boutique Agency of the Year and a Best Agency to Work For, 360PR operates offices in Boston, New York and Washington, D.C., and is a PROI partner with 60 other leading independent PR firms across the world. For more, visit www.360PR.com.

360PR, 360 Public Relations, 360 Crowd and The 360PR MomSquad are trademarks of 360 Public Relations LLC. ©2014. All Rights Reserved.

SOURCE 360PR



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