360PR Named Public Relations Agency Of Record By comiXology
Revolutionary digital comics platform selects 360PR to expand audience of comic book fans
NEW YORK, April 30, 2013 /PRNewswire/ -- 360 Public Relations has been selected as public relations agency of record by comiXology, the fast-growing, cloud-based digital comics platform available across the iPhone, iPad, Kindle Fire, Windows 8 and the Web. ComiXology revolutionized an industry with its innovative shopping and immersive reading experiences, the latter driven by the company's patent pending Guided View™ technology. In 2012, comiXology surpassed 100 million downloads worldwide of comic books and graphic novels, and the comiXology iPad app ranked as iTunes' third highest-grossing app, making comiXology's the only app to appear on iTunes' top 10 grossing list for both 2011 and 2012.
360PR's campaign kicked off in March with the announcement of comiXology Submit, an easy to use self-publishing portal that enables independent comic book creators to reach comiXology's global audience of comic fans, alongside works from major publishers already available on the platform. 360PR will continue to bring comiXology's innovations to consumers, from the already passionate comic devotee to the new reader and comic novice. The account will be led by 360PR's New York office.
"360PR's expertise and experience in digital entertainment, publishing and fan communities online make them the perfect fit as comiXology continues to grow and strengthen its brand," said Samantha Saturn, Chief Marketing Officer for comiXology. "Our mission is to bring comics to a mass market audience and 360PR will help us realize that mission."
"ComiXology is a dynamic company with an infectious passion for what they do," said Rob Bratskeir, GM of 360PR New York and agency EVP. "We love this company's commitment to delivering the best experience to their fans, and are excited to tell their story to an even wider audience of comic readers."
Founded in 2007, comiXology revolutionized the comic book and graphic novel industry by delivering a cloud-based digital comics platform that makes discovering, buying, and reading comics more fun than ever before. ComiXology's Guided View™ reading technology transforms the comic book medium into an immersive and cinematic experience, helping comiXology become one of iTunes' top 10-grossing iPad apps in 2011 and 2012. Offering the broadest library of comic book content from the top 75 publishers, plus leading and emerging independent creators, comiXology will not stop until everyone on the face of the planet has become a comic book fan. The privately held company is based in Gotham City. For more information, visit www.comixology.com.
With offices in Boston and New York, 360 Public Relations was recently named Boutique PR Agency of the Year and a Best Agency to Work For by The Holmes Report, and a finalist for 2012 PRWeek Boutique Agency of the Year. The agency creates integrated campaigns that build audience, engagement and advocacy. Every day agency staff are immersed in the communities online and off that reach parents, foodies, green consumers, gamers, techies and other consumer audiences. For more, visit www.360PR.com.
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