360PR Named Public Relations Agency Of Record By Sir Kensington's Growing brand of premium ketchups and other condiments taps agency to expand circle beyond foodies to ingredients-conscious moms, dads and others
NEW YORK, March 13, 2013 /PRNewswire/ -- 360 Public Relations has been selected as public relations agency of record by Sir Kensington's, a fast-growing line of premium ketchups and other condiments available at retailers and restaurants nationwide. Crafted from superior, all natural ingredients like whole tomatoes, apple cider vinegar and raw sugar, Sir Kensington's products are exceptionally and deliciously rich, well deserving of the "Gourmet Scooping" moniker found on every label.
360PR's campaign will be geared to generating awareness, excitement and trial among moms and other mass-market grocery shoppers, a new audience for the brand as its distribution grows to major grocery outlets including Safeway, H-E-B and Wegmans, building on availability at bellwether natural and gourmet chains such as Whole Foods and Williams-Sonoma. The agency's work will in part be education-based, seeking to increase scrutiny of condiments labels, which can list vaguely-worded ingredients and alarmingly high amounts of sodium and sugar. The account will be handled by 360PR's New York office.
"360PR's power to reach a mass-market audience, including moms and her influencers, stood the agency apart for us at this exciting and critical time for our brand," said Scott Norton, Co-founder and Marketing Director for Sir Kensington's. "And like us, they're genuine foodies who will keep our hard-earned base of gourmet fans and restaurateurs energized about our brand and our mission to elevate condiments."
"Sir Kensington's hits the sweet spot of our expertise and interests in so many ways," said Rob Bratskeir, GM of 360PR New York and agency EVP. "We love this company's attention to detail and commitment to quality. It has us finding entirely new uses for ketchup – and we're excited to tell that story."
With offices in Boston and New York, 360 Public Relations was recently named Boutique PR Agency of the Year, a Best Agency to Work by The Holmes Report, and a finalist for 2012 PRWeek Boutique Agency of the Year. The agency creates integrated campaigns that build audience, engagement and advocacy. Every day agency staff are immersed in the communities online and off that reach parents, foodies, green consumers, gamers, techies and other consumer audiences. For more, visit www.360PR.com.
SOURCE 360 Public Relations