SHANGHAI, March 22, 2016 /PRNewswire/ -- On March 7th, 37Games announced that it has invested 3,166,700 USD in Archiact, a Canadian virtual reality studio, and taken a 10% stake in the company. Archiact, founded in 2013, is a leading force in the development of virtual reality products. Its star product, Lamper VR, is currently the only VR game that can support all mobile VR platforms, and is a recommended game on the Google Play store, Samsung Gear VR store, and Oculus store. Meanwhile, Archiact has signed contracts with developers of the most popular VR games in the Oculus store, like DarkNet, to be the only publisher of those games in the Chinese and greater Asian-Pacific market.
Young but experienced, Archiact owns a development team of 40, the core members of which are all technology elites that have work experience with Disney, DeNA, Popcap Games, Ubisoft and other renowned game or entertainment enterprises. The company also keeps a close relationship with other first tier VR developers like Oculus and Google VR.
37Games Entering the VR Market
Instead of only confining itself to the game industry, 37Games seems to be quite active in all entertainment markets. Its investment in Archiact is a first step in the virtual reality market, where all kinds of possibilities and opportunities are quickly emerging.
It seems that 37Games would like to be ahead of the curve in this new field. 37Games said it is going to set foot in VR game development and publishing, and Archiact is also planning to expand to areas such as VR offline platforms, VR electronic sports, and wireless VR motion sensing solutions.
The Rising Dragon Plan
Investing in Archiact, according to 37Games, is part of the company's "Rising Dragon" plan. 37Games initiated that plan last year, investing more than a hundred million USD in top performing game studios around the world. The objective is clear, 37Games is paving the way for its overseas expansion and is building an international entertainment empire.
"We are expecting to have a similar or even higher total revenue in our overseas markets than that in the domestic Chinese market before the year 2017," said Mr. Li Yi Fei, founder and President of 37Games.
By the end of last June, the international game platform of 37Games has provided services for players in over 70 countries, thus becoming one of the most extensive browser game platforms in the world.
Archiact is not the first game company 37Games has invested in overseas. 37Games now owns a 100% stake in Braeve Co., Ltd. and a 5% stake in EST SOFT. The former is now responsible for 37Games' overseas publishing in Japan. And the latter is a well-known Korean application software development company that occupies 94% of the Korean anti-virus software market, and is also the developer of a popular client game called CABAL.
Last August, 37Games made a joint acquisition of SNK Playmore by buying 81.25% of the company's shares. The acquisition included the company's famous IPs such as King of Fighters, Metal Slug, and Samurai Shodown.
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