LOS ANGELES, Jan. 27, 2016 /PRNewswire/ -- 3BLACKDOT ("3BD"), the influencer driven entertainment startup, just accelerated its mission of bringing gaming culture into the mainstream: today the company announced that it has received an investment from Legendary Entertainment as part of a broad strategic partnership between the two companies. As a result of the investment, 3BD and Legendary Digital Networks ("LDN") will build a partnership focused on delivering audience engagement, driving gaming culture and developing entertainment properties on multiple platforms. The deal was led by current CEO of Phase2Media and former Fox Television Chairman Sandy Grushow, a member of 3BD's Board of Advisors.
3BD, launched in 2013, made headlines over the past two years for its two successful game releases and its industry-changing network, JETPAK. The new partnership with Legendary will allow the company to expand its reach into additional outlets including content, merchandise, game distribution, and live events, in addition to accelerating its upcoming slate of video game and content releases. 3BD will develop and curate games, content, merchandise and events for its immense audience of almost 50 million engaged people, with the mission of influencing gaming culture and introducing it to a broader and more mainstream audience.
"3BD is thrilled to partner with Legendary, a company whose outlook on entertainment culture and audience engagement aligns perfectly with ours," says 3BD CEO, Angelo Pullen. "We look forward to collaborating and expanding with one of the best and most respected entertainment companies in the industry."
LDN, whose wildly popular digital channels include Geek & Sundry, Amy Poehler's Smart Girls, and Nerdist, will serve as a strategic partner for 3BLACKDOT in launching new content and IP, including upcoming video game releases slated for 2016. Additionally, Legendary will look to co-develop original content in conjunction with 3BD and its creative talent, the first of which will be an upcoming feature film that is currently in development.
"Standing out as a digital content producer is difficult, but 3BlackDot and its influencer group, JETPAK, truly understand how to create engaged communities. There is really no limit to the amazing things that this collaboration can yield," said LDN President, Adam Rymer.
The two companies will also work closely with brand partners to create programming opportunities across the collective networks, with Legendary Digital Networks serving as the advertising sales agent.
3BLACKDOT is an influencer-driven entertainment company focused on delivering audience engagement, driving gaming culture and developing entertainment properties. Harnessing the power of influencer communities, 3BLACKDOT partners with some of the largest creators worldwide, garnering hundreds of millions of monthly views. In November 2013, 3BLACKDOT unveiled the company's first mobile game, Zombie Killer Squad which quickly garnered one million installs in the first 9 days, making it one of the fastest growing games to reach this number in history. It charted as the #1 App in the Apple iTunes store in the U.K., Canada, Australia and #2 App in the U.S. The company went on to repeat this success with the multi-player PC game Dead Realm, which garnered more than 150 million impressions and spawned more than 25,000 fan videos, all within its first week of release. 3BLACKDOT was founded by former Machinima executives Angelo Pullen and Luke Stepleton, along with top-ranked YouTube gaming influencers Adam Montoya (SeaNanners), Tom Cassell (TheSyndicateProject) and Evan Fong (VanossGaming).
About Legendary Entertainment
Legendary Entertainment is a leading media company with film (Legendary Pictures), television and digital (Legendary Television and Digital Media) and comics (Legendary Comics) divisions dedicated to owning, producing and delivering content to mainstream audiences with a targeted focus on the powerful fandom demographic. Through complete or joint ownership, Legendary has built a library of marquee media properties and has established itself as a trusted brand which consistently delivers high-quality, commercial entertainment including some of the world's most popular intellectual property. In aggregate, Legendary Pictures-associated productions have realized grosses of more than $12 billion worldwide at the box office. To learn more visit: www.legendary.com
Rogers & Cowan for 3BlackDot