3D Movies Have Generated 33% of Total Box Office, Says International 3D Society Study

LOS ANGELES, April 8 /PRNewswire/ -- 3D Films have generated a whopping 33% of total domestic box office revenues since the release of "Avatar" December 18, according to a study released by The International 3D Society (I3DS) today.

The report shows that four films -- "Clash of the Titans," "How to Train Your Dragon," "Alice in Wonderland" and "Avatar" -- have generated $1.2 billion in domestic ticket sales out of a total $3.587 billion.

I3DS President Jim Chabin remarked, "This is truly remarkable performance in that out of 127 general market films released, just four 3D movies captured 33% of the total dollars so far this year."

The study, which was prepared for the Society by Exhibitor Relations Inc., showed that 3D Films have been #1 at the box office 10 out of 14 weeks in 2010.

For "Alice in Wonderland" and "How to Train Your Dragon," 3D ticket sales accounted for 65% of total domestic grosses, as well as 80% of "Avatar" grosses to date.

The International 3D Society provides community, education, demonstration and recognition for stereoscopic 3D professionals and is producing the 3D Technology Awards October 5.  Society sponsors include Signature Sponsor, XpanD and Founding Sponsors, MasterImage 3D and Panasonic.  For more information please visit www.international3dsociety.com.

SOURCE International 3D Society



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