The national Unequal campaign will launch on ESPN and digital channels in August. Additional creative campaign elements include website, retail design, product design and overall brand strategy.
"3Headed Monster has the creative and strategic firepower Unequal needs to shake up the sports world," said Unequal CEO Rob Vito. "They offer big-agency talent in a scrappy startup form, and we love that combination."
3Headed Monster focuses on what it calls Tomorrow Brands™ – brands that are innovative, are committed to their customer and society at large, and demonstrate their values with action. 3Headed Monster Creative Chairman Shon Rathbone says Unequal is the latest example of the agency's unique focus.
"We're all about Tomorrow Brands, and Unequal is going to make tomorrow better and safer for athletes around the world," said Rathbone. "We look forward to creatively sharing their story."
Venture capital firm OE Partners brokered the agency relationship, is funding the campaign launch and will remain engaged as part of the marketing team. "Our model is different," said OE Capital Partners CEO Patrick Howard. "We bring more than money to the table, and 3Headed Monster is a critical strategic ally that will help create tremendous value for the brand."
About 3Headed Monster
Dallas-based creative agency 3Headed Monster was founded in 2014 by Creative Chairman Shon Rathbone, Strategy Director Crystal Anderson and Creative Director Mark Ford. The team joined forces and its combined 60 years of blue-chip brand experience to form a new kind of agency that serves what it calls Tomorrow Brands™ – brands that work to make tomorrow better for the people they serve. The team fuses the modern essentials – story, design and technology – to help clients solve tough strategic problems and accelerate growth. More information is available at http://3headedmonster.com/index.html.
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SOURCE 3Headed Monster