3rd Annual Los Angeles 420 Games Set to Attract Thousands to Santa Monica Pier & Venice Beach

LOS ANGELES, March 7, 2018 /PRNewswire/ -- The 420 Games today announced dates and planned activities for the third annual Los Angeles 420 Games. The Games will take place on Saturday, March 31 and Sunday, April 1, 2018 at the Santa Monica Pier, bringing famous faces, Professional athletes, X-Games and BMX athletes, and over one hundred cannabis brands together for two-days of healthy competition and community.

"The 420 Games provides a unique opportunity for athletes and health and wellness enthusiasts to come together and participate in a variety of activities, including a 4.2 mile fun run / walk for cannabis respect and awareness," said founder, Jim McAlpine. "Traditional races tend to be 5K's, or 3.2 miles. Our race incorporates an additional mile so participants can literally 'go the extra mile' for cannabis."

This year's two-day event is expected to draw thousands to the Santa Monica Pier and surrounding areas. The run portion of the event will take place on both Saturday and Sunday, with registration and check-in at 9:00 a.m. and a shotgun start at 10:00 a.m. The course will take participants on a scenic loop from Santa Monica down to Venice Beach and back. There will also be a full day of athletic activities.

Highlights of the LA Games to include:

• Frank Shamrock & Bas Rutten Arm Wrestling Contest
• 420 Yoga lead by Ricky Williams
• Venice Skate contest w Bucky Lasek & $20K cash purse!
• 3 on 3 B-Ball tournament
• CBD Massage chairs
• Jiu Jitsu tournament
• BMX Half pipe show w XGames athletes
• Rap battle w/ Harry Mack the world's greatest freestyler
• 4.20-mile boardwalk course
• Live comedy
• Lagunitas beer garden
• Food trucks
• After party
• NFL players Eben Britton and Ricky Williams speaking
• 100+ exhibitors & thousands of attendees

Unlike most other cannabis events, the 420 Games ask that their participants do not smoke on site. The Games are focused on education and advocacy for adult's, ages 21 and over, who use cannabis responsibly as part of their health and wellness routine.

"This event was created to help shape the perception of cannabis and those who use it in conjunction with a healthy lifestyle," said McAlpine. "There are countless athletes and successful American's who have integrated cannabis into their daily regimen in a responsible manner, yielding positive results and endless gains in terms of health and wellness. The 420 Games continues to spread that positivity and to shed light on the innumerable benefits of this curative plant."

A portion of the proceeds from the 420 Games will be donated to Athletes for Care, a not-for-profit organization dedicated to creating a community where athletes can find support, opportunity and purpose in life after a career in sports. Programs include Afterlife led by Eben Britton, Body Chek Wellness by Riley Cote, and Create designed by Nate Jackson. 

The Los Angeles 420 Games are presented by San Bernardino's Native OG Moonrocks and Sponsored by MedMen, Nug, Lagunitas Brewery and Industry Power Women, a leading network of accomplished female cannabis business leaders.

420 Games 2018 Schedule:

March 31-April 1, 2018
Los Angeles | Santa Monica Pier

April 12, 2018
Pittsburgh, PA | See website for details

June 23, 2018
Denver | Glendale Rugby Stadium

August 11, 2018
San Francisco | Golden Gate Park

About The 420 Games:
The 420 Games began as an effort to change the way people view cannabis use. Thousands of people participate in our 4.20 mile race and other active, physical sports in major cities across the nation. The goal of these events is to break down the stigma attached to cannabis users as lazy and unmotivated and, instead, show the public that cannabis can be used as part of a healthy, active lifestyle. For more information visit us at 420 Games or follow us on Facebook and Twitter @the420Games or on Instagram @the_420_games.

Media Contact
Jennifer Price
E: [email protected]
T: 609-638-2558

SOURCE 420 Games