NEW YORK, Oct. 11, 2016 /PRNewswire/ -- Today's public relations professionals cover a wider range of communication functions than ever before, including the role of assisting executives with achieving a variety of business goals across the organization. C-Suite executives can benefit from understanding and supporting PR efforts to achieve success by working with their PR and communications team to create a set of key, measurable metrics that support business objectives and cross-departmental collaboration. How can communicators take advantage of this exciting strategic mind-shift in public relations?
- How to partner public relations with marketing efforts for a multi-channel approach
- The role of measurable PR data to prove ROI and help shape business strategy
- Recommendations for the C-Suite to immediately improve return on PR spend
Executives can play a leading role in the charge towards reaching the company's business objectives through public relations in several key ways. By following the steps listed in PR Newswire's guide, executives will be able to fully align their companies' communications functions with their strategic thinking and will allow their team's efforts to bolster of their initiatives and investments. To read the complete list of steps provided in the guide, click here.
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