NEW YORK, Dec. 17, 2015 /PRNewswire/ -- For self-published authors, the holidays can provide a strategic opportunity for your eBook marketing efforts. With the general population actively searching for unique items to complete their shopping lists, getting creative with your eBook marketing can prove to be the necessary step essential for successful downloads and increased sales.
Marketing Director for Pubsoft, Heather Wied discusses the benefits of a holiday eBook marketing strategy and provides best practices that can be incorporated long after the holidays have ended. In her most recent article on the PR Toolkit, "4 Tips for Creating Holiday eBooks to Boost your Small Business Content Marketing Strategy," Wied has compiled the following tips:
- Purpose: While eBooks are a way to attract attention to your brand, when mapping out your strategy remember what their key purpose is. They provide a conduit for your audience to locate your brand and learn more information on your products and services. Keep content neutral, informative and provide an actionable next step.
- Value proposition. Wied suggests you wear your customer's hat and ask questions that they would ask when looking for solutions. Incorporate that phrasing and terminology into the titles and themes for your eBook.
- Preparation. Since eBooks can have longer formats, they often require additional planning and preparation. Throughout your content creation process, reexamine older content and repurpose it if necessary. When creating new and original content, ensure that you are staying on topic. Starting months in advance can provide you the necessary time to create an exceptionally valuable end product.
For discussion on the remaining last step to creating a holiday eBook, read Wied's complete article here.
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