NEW YORK, Oct. 6, 2016 /PRNewswire/ -- Creating compelling content stories that humanize your brand just might be the secret weapon needed to distinguish your small business from the competition. Today, we can identify a new trend: many brands are consistently churning out mass amounts of content, but those rising to the top in this sea of content are the ones creating content their audiences actually want to share. Steve Lazuka, founder of Interact Media, believes that while it's inevitable small business marketers will hit a few roadblocks that can slow their content marketing progress, there are several ways to avoid these obstacles.
In his latest article posted to PR Newswire's Small Business PR Toolkit, Lazuka provides several key ways to create content that readers will love:
- Implement the irresistible factor: Ensure each element of your writing (headline, paragraph, closing) is not only helpful but keeps your readers entertained until the last word. With one of the most common emotions associated with viral content being delight, find a way to bring an element of humor to even the most practical of content.
- Add how-to articles to your arsenal: These types of posts are tremendously valuable, helpful and shareable, and if executed correctly, these posts can also have higher levels of engagement from your readers. Put on your buyer's hat when outlining your post and don't focus solely on your product and service. Instead, consider what your audience will take the time to read and share.
For the full list of other ways to get your creative juices flowing, read Lazuka's article here.
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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