400 Hoteliers Gather for Worldhotels' 2012 Annual Conference Group announces Stronger, Faster, Higher strategy
NEW YORK, Jan. 27, 2012 /PRNewswire/ -- The Olympic City of London served as host to Worldhotels' 2012 Annual Conference, which rang in a new year for nearly 400 independent hoteliers, staff and hotel specialists from all over the world.
The conference was themed 'Stronger, Faster, Higher' and held at the Royal Garden Hotel, which provided their conference and meeting space as well as 350 of their rooms exclusively for the event.
Worldhotels' Managing Director Robert Hornman presented the group's strategy for 2012, which focuses on achieving faster distribution, higher sales and stronger marketing. During the meetings and workshops, company's leaders outlined new initiatives for the Worldhotels' affiliates, among them achieving higher online conversion, strengthening guest loyalty via Social Media and creating meaningful brand experiences.
Guest speakers included Olympic gold medalist Ben Hunt-Davis, brand specialist Karthik Siva, BBC presenter Rajan Datar and senior panelists from TripAdvisor, Google Travel, Frommers Unlimited and Trust.
The group also took time to celebrate its successes in 2011, which included 70 new hotels, a 20 percent increase in room night production from the previous year and the implementation of several successful initiatives, such as Spider by Worldhotels, a complete package of online solutions, as well as OTA360°, an OTA management system.
Established in 1971, the Worldhotels Annual Conference has become invaluable to the group's hotels by not only providing local and global market travel industry updates and insights into market trends, but also offering opportunities and solutions. Worldhotels currently represents almost 500 hotels in 250 destinations across 65 countries worldwide.