DALLAS, May 12, 2016 /PRNewswire/ -- WearablesResearch.com, a brand of Troubadour Research & Consulting, has just published the overview results from the Q1 wave of its quarterly wearables survey. A particular focus of the recent wave was consumers' receptivity to a program where they would receive discounts for sharing their wearables data with a health insurance company.
"We were surprised to see that so many would choose to share," says Michael LaColla, CEO of Troubadour Research, "primarily because there are segments in the population who are defined by their concerns about data privacy."
Other findings from the survey include:
- 56% of connected Americans would have concerns about how a health insurance company would use the data they shared;
- However, 63% do believe that wearables can help them be more fit or healthy;
- 24% of currently own a wearable device.
The survey was fielded in February 2016 and included responses from 1,194 US consumers 18 or older who have broadband Internet at home. For any inquiries about the study or to request any specific statistics, email firstname.lastname@example.org.
ABOUT TROUBADOUR RESEARCH
Troubadour Research and Consulting is the full-service market research agency behind WearablesResearch.com and the WearRez™ Segmentation--a profile of the nine consumer types related to wearables. Troubadour Research has directed its expertise in consumer behavior and advanced analytics toward the wearables market to help all brands interested in the category navigate consumers' minds.
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SOURCE Troubadour Research & Consulting