ROCKVILLE, Md., March 14, 2017 /PRNewswire/ -- While online sales still pale in comparison to sales at physical stores, sales in the digital realm continue to grow at a rapid pace, according to U.S. Pet Market Outlook, 2016-2017, a report by market research firm Packaged Facts.
In the report, Packaged Facts estimates that Internet sales account for approximately 4% of the $45 billion U.S. market for pet products in 2015—around $1.9 billion at retail. Internet sales of pet products are forecast to grow between 10% and 15% annually through 2018, thus outpacing overall pet product retail sales growth.
According to a Packaged Facts 2016 National Pet Owner Survey, 46% of pet owners buy pet products online, up from 41% in 2015 and 33% in 2014. The survey revealed not only a tendency to purchase online, but also an increasing tendency to do so.
"The frequency with which pet shoppers are buying online is to be expected given the increasing amount of choice, both in stores to choose from and plethora of products. In addition, retailers seem to have better figured out how to sell bulky pet items online, at a discount, while still turning a profit," says David Sprinkle, research director, Packaged Facts.
On Wednesday, March 22, Sprinkle will present on the topic of e-commerce and pet retailing at the 2017 Global Pet Expo in Orlando, FL. The presentation is entitled Trends in Online Purchasing of Pet Products and will heavily feature data published in Packaged Facts' extensive catalog of reports on pet products and services, including U.S. Pet Market Outlook, 2016-2017.
Trends in Online Purchasing of Pet Products will cover trends in pet owner shopping and spending online, with a focus on dog and cat products. This data-rich discussion will compare online pet product shopper demographics to those for pet specialty and mass-market retailers, exploring cross-shopping and generational patterns. The presentation will also address the Internet share of pet market spending, shopping rates for the leading pet specialty and mass-market pet e-tailers (including the role of Amazon), and purchasing patterns by dog and cat product categories, along with pet owners' distinctive usage of the Internet and other shopping technologies.
About the Global Pet Expo
Global Pet Expo, presented by the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA), is the pet industry's largest annual trade show featuring the newest, most innovative pet products on the market today.
In 2017, Global Pet Expo will take place March 22-24 in Orlando, Florida. Global Pet Expo is open to independent retailers, distributors, mass-market buyers, and other qualified professionals. At Global Pet Expo, more than 1,000 companies from around the world showcase the latest and greatest products available for all types of pets including dogs, cats, birds, fish, reptiles, small animals and horses.
About the Packaged Facts Reports
U.S. Pet Market Outlook, 2016-2017 estimates U.S. pet market retail sales and trends during the 2016-2017 period, overall and for four categories: veterinary services, pet food, nonfood pet supplies, and non-medical pet services. It examines the most important developments shaping the market and their implications, including external and internal market drivers, industry trends (mergers and acquisitions, marketing, new product development, etc.), retail channel trends, and trends in pet ownership. View additional information about U.S. Pet Market Outlook, 2016-2017, including purchase options, the abstract, table of contents, and related reports at Packaged Facts' website: http://www.packagedfacts.com/Pet-Outlook-9867916/.
More Packaged Facts reports on pet products and services are available for purchase at: https://www.packagedfacts.com/pet-products-services-c124/.
About Packaged Facts
Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services. Packaged Facts also offers a full range of custom research services.
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SOURCE Packaged Facts