ABI Research predicts that in the battle between Dolby Vision and HDR10, one possibility will be that Dolby Vision becomes the format for streaming movie and video-on-demand delivery, while HDR10 primarily supports live event and broadcast channels. Consumers viewing content from a service supporting Dolby Vision on a non-supported TV set will likely not receive HDR signals. Instead, the TV will use color upsampling technologies to simulate the HDR brightness and saturation.
"Setting aside the fight between standards, some markets with less pervasive broadband deployments, like India, will need to perform infrastructure upgrades to support necessary bandwidth for 4K video service delivery," concludes Lynn. "This will further help to increase the 4K TV adoption in the Asia-Pacific region in which currently only 5% of TV households own 4K sets."
These findings are from ABI Research's 4K and HEVC Device and Service Uptake (https://www.abiresearch.com/market-research/product/1025744-4k-and-hevc-device-and-service-uptake/). This report is part of the company's Smart Home (https://www.abiresearch.com/market-research/practice/connected-home/) and Video, OTT, AR & VR (https://www.abiresearch.com/market-research/practice/cloud-content-ott/) sectors, which include research, data, and analyst insights.
About ABI Research
ABI Research stands at the forefront of technology market research, providing business leaders with comprehensive research and consulting services to help them implement informed, transformative technology decisions. Founded more than 25 years ago, the company's global team of senior and long-tenured analysts delivers deep market data forecasts, analyses, and teardown services. ABI Research is an industry pioneer, proactively uncovering ground-breaking business cycles and publishing research 18 to 36 months in advance of other organizations. For more information, visit www.abiresearch.com.
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SOURCE ABI Research