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5 Multimedia Tactics to Integrate into Press Release Distribution

PR Newswire contributing writer, Christina Zila, provides tips on how to create modern press releases that include multimedia assets

Jun 13, 2013, 13:14 ET from PR Newswire Association LLC

NEW YORK, June 13, 2013 /PRNewswire/ -- With the rich media revolution well underway, small business marketers are continually looking for new ways to reach target audiences in non-traditional settings. Incorporating multimedia assets into press releases is one tactic that can help to increase visibility, connect with your readers and provide your content with a much longer shelf-life.

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In an effort to help small businesses better understand the multimedia landscape, Christina Zila, director of Communications at Textbroker, elaborates on five tools she thinks are necessary to help fulfill the demand for rich media content. From including links to on-site and off-site posts to exploring ways to engage with your offline readers, Zila believes that you can extend your company's reach by simply expanding your multimedia tactics.

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PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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