NEW YORK, June 13, 2013 /PRNewswire/ -- With the rich media revolution well underway, small business marketers are continually looking for new ways to reach target audiences in non-traditional settings. Incorporating multimedia assets into press releases is one tactic that can help to increase visibility, connect with your readers and provide your content with a much longer shelf-life.
In an effort to help small businesses better understand the multimedia landscape, Christina Zila, director of Communications at Textbroker, elaborates on five tools she thinks are necessary to help fulfill the demand for rich media content. From including links to on-site and off-site posts to exploring ways to engage with your offline readers, Zila believes that you can extend your company's reach by simply expanding your multimedia tactics.
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