NEW YORK, March 18, 2016 /PRNewswire/ -- In order to successfully grow your small business, one essential element is the ability to attract and then retain a large satisfied customer base. One way to achieve this is by developing and then implementing a compelling content marketing strategy, but how can you ensure you are creating quality content that will consistently deliver unique brand experiences to your audience?
PR Newswire's Small Business PR Toolkit contributing author Steve Lazuka understands this unique challenge, and in his latest post provides a five-step guide that will help you to create quality content – every single time.
- Error free content. In order for your content to resonate with audiences and rank well with Google, ensure it is error free and not riddled with poor grammar and misspellings. Lazuka suggests using tools such as Grammarly, Ginger or PaperRater to further assist you in your editing efforts.
- Useful content. When creating your content, think about what keywords your audience is searching for when typing those words into a search engine. Ensure that the content addresses what they want to do rather than the specific words they type. For example, if an individual types "signs of a failing dishwasher," into a search engine they most likely want to know why it's failing. Your content should address those signs and not just offer products to replace their current dishwasher.
For further discussion on the three remaining steps of your content creation checklist, read Lazuka's post here.
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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