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5 Tactics for Formatting Digital Content to Maintain Reader Attention & Encourage Interaction

Authors of press releases and other digital content can direct reader actions with simple formatting tactics

Nov 08, 2013, 13:48 ET from PR Newswire Association LLC

NEW YORK, Nov. 8, 2013 /PRNewswire/ -- Brands and organizations are publishing more content than ever, while at the same time, search engines and social networks are tightening the filters that dictate the content users see, providing increasingly granular information to their users.  In order to create messages that supports campaigns effectively, content creators need to deliberately craft messages that not only garner audience attention, but hold and direct it as well.  Today on the Beyond PR blog, we offer five tactics – along with a real-world example -- for developing press releases and other digital content that achieves these goals.

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Read the full post, "Content We Love: A Press Release Built for Action" here:  http://budurl.com/CWLPR

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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