NEW YORK, May 16, 2013 /PRNewswire/ -- The power of a book review can be considered one of the most important tools in a book marketing strategy; the more chatter your book stirs up, the more likely it is to gain a following. However, with thousands of books being published on a daily basis authors may struggle to uncover book review opportunities and understand the new rules of exposure.
According to PR Newswire contributing author, Penny C. Sansevieri, the book industry has certainly seen its fair share of changes over the years yet there are still plenty of great opportunities to get your book reviewed. In the latest article on PR Newswire's PR Toolkit, Sansevieri explores different ways to find the right people in order to get them to start talking about your book. From building a strong community of bloggers and media, to participating in Reader Giveaway programs, Sansevieri believes that these tools cannot only help you with your current title, but for future titles to come.
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