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5 Tips for Setting SMART Social Media Goals for Your Small Business

Jan 24, 2013, 14:21 ET from PR Newswire Association LLC

NEW YORK, Jan. 24, 2013 /PRNewswire/ -- Jumping into the vast waters of social media can certainly be intimidating to a small business marketer, however by breaking down the overall social media goals into smaller, more manageable parts, they, too, can make a splash. 

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In the latest article on PR Newswire's PR Toolkit, content marketing expert Pamela Muldoon explains how utilizing the SMART (Specific, Measurable, Attainable, Relevant, Time Based) goal setting approach makes the dynamic social media landscape more navigable.  In addition to explaining each component in greater detail, Muldoon also provides examples of this approach in action.

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