NEW YORK, Nov. 19, 2012 /PRNewswire/ -- When planning a content marketing strategy, incorporating a company blog into the mix just might be the secret weapon needed for a small business owner to distinguish themselves from their competition. Consistently creating relevant content on your blog, however, is vital to its success as an effective small business marketing tactic.
In the latest article on PR Newswire's PR Toolkit, Chris Sturk, Managing Editor of Mequoda, offers five tips for small business owners on how they can effectively manage a better company blog. Sturk believes that by determining your post frequency, optimizing the content and being conversational in your approach can all help to tell the story of your organization, showcase your knowledge on specific subject matter and help your brand get found online.
To read the complete article, visit http://bit.ly/UJ3zuh.
PR Newswire's PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations & marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new PR Toolkit content by following @prnsmallbiz on Twitter.
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