NEW YORK, May 13, 2016 /PRNewswire/ -- To compete effectively in a saturated marketplace, small businesses need to stay up-to-date on technological advancements that may influence the effectiveness of their content marketing efforts. With change can come trepidation, but marketers that adapt and embrace these new technologies will not only attract new leads, but also provide a superior level of customer service.
In an effort to help small business marketers better understand the technological factors that can impact the effectiveness of their marketing messages, Philip Thune, CEO of Textbroker, provides the following:
- Searching local on smartphones. Thune sites a study where 94% of Americans are using their smartphones to search for local information. Ensure mobile websites are optimized to display correct addresses, contact information, coupons and reviews. Having accurate information readily available to these readers can help to fulfill their immediate need.
- Research behavior vs. buyer behavior. Mobile devices are the preferred method for browsing products and comparing prices, but what about larger more expensive ticket items? According to Thune larger items are still purchased from a desktop so the content should be adjusted accordingly for certain industries such as travel or financial services.
For discussion on the remaining technological advancements that can impact content marketing, read Thune's complete post here.
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