2014

5th Annual "SYLVANIA Socket Survey" Shows Even Greater Understanding of Lighting Legislation & Less Use of Incandescents Consumers are more aware and more excited about the phase out of inefficient incandescent bulbs, yet less than half know of pending deadlines

DANVERS, Mass., Feb. 25, 2013 /PRNewswire/ -- Released today, the fifth annual SYLVANIA Socket Survey from North American lighting leader OSRAM SYLVANIA finds that consumers are adjusting to new legislation and energy-efficient lighting options, with about half saying that they plan to switch to new lighting technologies. Federally mandated legislation, which was enacted in 2007, has already begun phasing out two incandescent-bulb wattages (100-watt in 2012 and 75-watt in 2013) and will begin its final phase in January 2014 with 60 and 40-watt bulbs.

(Photo: http://photos.prnewswire.com/prnh/20130225/NY65128-INFO)

OSRAM SYLVANIA's industry-benchmark Socket Survey shows that 38 percent of those polled are aware that the 100-watt bulb was phased out in 2012, which is up from just 29 percent last year and 19 percent in 2010. While these findings show an increase in consumer awareness of the initial legislative phase outs, nearly half are unaware that there will be additional wattages phased out in 2014.

"Consumers are taking time to evaluate their lighting choices, which are now more abundant than ever, and accepting more energy-efficient options," said Rick Leaman, president and CEO, OSRAM SYLVANIA. "Our company remains dedicated to offering the very best in next-generation lighting choices because it is our responsibility to keep pace with the ever-changing world of technology to meet the various needs of our consumers."

More than a third of Americans have evaluated their lighting options in the past six months, and more than half (53 percent) have done so in the past year. With lighting education promoting the acceptance of energy-efficient alternatives and about half of consumers planning to switch to new technologies, it is evident that consumers are shifting their lighting preferences based on their understanding of the evolving industry.

Commissioned annually by OSRAM SYLVANIA, the SYLVANIA Socket Survey is the industry's foremost national measurement of the evolving consumer lighting landscape. Now, in its fifth year, the survey shows a significant decrease — a 16 percent drop year over year — in those who said that they have incandescent bulbs in their homes. About one in 10 consumers say that they have LED bulbs in sockets.

Constantly focused on delivering products that meet consumer preference and demand, OSRAM SYLVANIA was the first to market a 100-watt equivalent LED incandescent replacement at the end of 2012. The SYLVANIA ULTRA LED omnidirectional A21 bulb offers long-life and energy savings to satisfy consumers' needs. Using only 20-watts of electricity, consumers save approximately $220 over the LED's life compared to an incandescent bulb. With a rated life of up to 25,000 hours, the LED bulbs last up to 33 times longer than incandescent light sources, which results in an additional cost savings from less required maintenance. Also included in the ULTRA LED A-Line series of bulbs are true substitutes for 40, 60 and 75-watt bulbs, which offer up to 80 percent energy savings compared to traditional incandescent options.

Additional findings of the 2012 SYLVANIA Socket Survey include:

Consumer Habit and Trends

  • Since 2008, the number of consumers that listed "burned out or broken" as their main reason for switching out their bulbs dropped by 10 percent. 68 percent of Americans say that they have switched lighting for increased energy efficiency.
  • While replacement of burned out or broken bulbs and energy efficiency remain as top reasons why consumers choose to switch bulbs, they are increasingly interested in the amount of light (up 16 percent since 2008) and quality of the light color produced (up 19 percent since 2008).
  • Longevity, brightness, energy efficiency and price are the top light bulb evaluation factors and are considered important by 9 in 10 consumers.
  • Instituted in last year's survey, the value that consumers are placing on their lighting products being made in America has increased, as 77 percent of Americans now believe it is important that their bulbs are "Made in America."

Phase-Out Preparedness and New Technology Adoption

  • Consumers are evenly split about their awareness of the phase-out of additional wattages through 2014.
  • Six in 10 consumers say that they are more excited about the phase-out than they are concerned about it, yet 28 percent of respondents are still worried, as they prefer using traditional incandescent bulbs.
  • Sixteen percent of respondents say that they plan to save up or "hoard" 100-watt incandescent bulbs while they are still available, which is very similar to the 13 percent that said that they would stockpile 100-watt bulbs in 2009, 2010 and 2011.
  • About half of consumers are likely to switch to alternative technologies, significantly less than in 2010 and 2009. While the remainder is more likely to use lower wattages or stock up on 100-watt bulbs.

Survey Methodology
The survey was conducted over an 8-day period in November, 2012. More than 300 interviews were conducted via landline and cell phone.

About OSRAM SYLVANIA
OSRAM SYLVANIA is a leader in lighting solutions and services, specializing in innovative design and energy saving technology. The company sells products for homes, businesses and vehicles primarily under the SYLVANIA brand name, and also under the OSRAM brand. Headquartered in Danvers, Mass., OSRAM SYLVANIA is the North American operation of OSRAM GmbH. For more information, visit www.sylvania.com or follow us on Facebook and Twitter.

DISCLAIMER
"This document constitutes neither an offer to sell nor a solicitation to buy or subscribe for securities. Any such offer will be made solely on the basis of the Securities Prospectus yet to be approved by the German Financial Supervisory Authority (BaFin) and published thereafter. The information legally required to be provided to investors will be contained only in the Securities Prospectus. The information contained herein is not for distribution, directly or indirectly, in or into the United States of America (including its territories and possessions of any State of the United States of America or the District of Columbia) and must not be distributed to U.S. persons (as defined in Regulation S under the U.S. Securities Act of 1933, as amended ("Securities Act")) or publications with a general circulation in the United States of America. This document is not an offer of securities for sale in the United States of America. The securities have not been and will not be registered under the Securities Act and may not be offered or sold in the United States of America absent registration or an exemption from registration under the Securities Act. The Issuer does not intend to register any portion of the offering in the United States of America or to conduct a public offering of the securities in the United States of America. This document is not an offer of securities for sale in the United Kingdom, Canada, Japan or Australia."

Media Contact:
Anne Guertin
OSRAM SYLVANIA
(978) 750-2225
anne.guertin@sylvania.com

SOURCE OSRAM SYLVANIA



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